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Monthly Archives

September 2021

Industry

TVS Motor to launch complete range of 2- and 3-wheelers in next two years; eyes dominance in EV space

by Team Conscious Carma September 30, 2021
written by Team Conscious Carma

The company has earmarked an investment of ₹1,000 crore on its electric vehicles (EV) business, while it will also continue to invest on conventional engine vehicles.

Chennai-based TVS Motor Company will launch a complete range of electric two and three-wheelers with power output ranging from 5 to 25 kilowatts in the next two years as it seeks to play a leading role in the country’s emerging electric vehicle space, according to a top company official.

“We are excited about EVs. We’re investing in building capability and products to play a leading role in this in the EV space going forward, which we believe will grow fast,” TVS Motor Company Joint Managing Director Sudarshan Venu told PTI.

He said the company is investing over Rs 1,000 crore on the EV venture with a team of over 500 engineers engaged in development of new electric vehicles.

When asked about the new EV product road map, Venu said, “We will have a complete range, which we will launch in stages over the next two years from 5 to 25 kilowatts — two-wheelers and three-wheelers in both passenger and cargo (segments) as well.”

Besides, he said, “We will also in the next couple of months announce an upgrade on the TVS iQube (the company’s existing electric scooter).”

The iQube, which has a peak power of 4.4 kW and a range of 75 km on a single charge, is currently sold in four cities.

“Our plan is to take this nationwide before the end of the fiscal year,” he said adding in September alone, TVS Motor Company plans to expand the availability of the iQube to another 20 cities.

Asked if TVS planned to export its EVs, Venu said, “We certainly believe that TVS has a good international business and we will look to export EVs as well.”

While bullish on the EVs, Venu said, “At the same time I think the exact pace of electric vehicle adoption will depend on various factors, including the maturity of technology, the improvements in technology and the advances, subsidies and customer acceptance, creation of charging infrastructure.”

From TVS’ point of view, he said, “We will invest ahead and be ready for this…We’re also announcing charging partnerships to scale up the fast charging and convenience to customers.”

Commenting on the company’s strategy for the conventional internal combustion engine vehicles (ICE), Venu said TVS will continue to invest where it sees growth opportunities and potential.

“We will continue to invest what is needed in this space…We have a regular product cadence…These launches will be adequately funded and where we see an opportunity in this space, we will certainly continue to invest,” he added.

The company sees the ICE business certainly having good traction particularly in certain segments and also in the export markets, Venu said while adding “but EV is very important for us and we’re investing behind it”.

Source : PTI

Note: The content has been edited for style and length

September 30, 2021 0 comment
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inkpikle
ApparelSustainability

Inkpikle : Peserving country’s heritage of fabrics just like a homemade pickle

by Team Conscious Carma September 29, 2021
written by Team Conscious Carma

Inkpikle tastes much like itself – A homemade pickle, with a tangy quirky nostalgic flavour that preserves a century old Fabric khadi/hand spun.

Aathira Mannali, a NIFT graduate always wanted to create her own label and wanted to do it consciously. The label was conceptualized in 2016, however was inactive from 2018 to 2021 as Aathira was relocated to Dubai after wedding. Having worked as designer with  companies in Bangalore and Dubai before taking a 4 year sabbatical and finally returning to Indian to relaunch her brand alongwith her husband Rahul Mangalath, an MBA and an expert in financial operations and passionate about doing his own business.

Success Mantra   

 “It is not just green choices in the food we eat and the air we breathe but to make tiny changes in our wardrobe too”, says the duo. All the prints are signature prints designed in house by Aathira, who is constantly inspired from everyday mundane objects and also the places she has travelled and wishes to travel. While Aathira is the creative head Rahul takes the role of management marketing and finance for the Organization. They both are different but they have mutual respect and trust and they have fun doing this together.

The brand philosophy

Inkpikle  believes that plush could be slow and sustainable and that global can be homebound. We take pride in celebrating the handspun, one that creates zero carbon footprint, is so versatile andeco friendly. It  lends our clothes a certain charm and authentic character. Its irregularities and imperfections makes its beauty unmatched. Khadi is such a significant fabric from our heritage after all it won us freedom. It is the brand philosophy that we have to embrace Indian to make it global.

Our fabric is handspun and handwoven from skilled artisans across remote villages in West Bengal, Indiawhom we mutually benefit in enriching their ecosystems, strengthening their livelihood and improving our fastidiousness to research the textile. All our prints are designed in studio and printed by skilled craftsmen in Kerala, India. We believe  in simple silhouettes and thoughtful ethos of print.

We connect with people who cherish their clothes and find meaning in them. Somehow our lives have been conditioned to bring us back home with the flavour of the pickle, to  the air of saffron or the kolam patterns afresh as morning ragas.

We ink them all, all of these stories always muted but bold with an element of surprise. We have global plans and we take the Gandhian chic many miles forward.

Inkpikle’s latest collection of Sarees

The Inkpikle saree caters to any age group. As saree itself is so timeless and classic, Inkpikle wanted to experiment in this category and has now received an overwhelming response. The Inkpikle saree is never flashy but versatile. It is for your everyday and festive occasions ,effortlessly making a statement . Wearing an Inkpikle saree is almost like wearing a poem or wearing a mood. It surely is an escape. “Every saree tells has a story to say and the wearer truly is someone who has a distinct charm and cherishes our clothes”, adds the proud frounders.

  • inkpikle
  • inkpikle
  • inkpikle

Vision

Inkpikle has global plans. They aim at expansion and venturing into all apparel categories and lifestyle products.

Availability : Instagram inkpikle (website coming soon)

September 29, 2021 0 comment
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store
SustainabilitySustainable Startup Stories

The Affordable Organic Store – making gardening affordable

by Team Conscious Carma September 28, 2021
written by Team Conscious Carma

It was during the pandemic when Kamal Gupta, who recently retired from the Indian Air Force, wanted to do something that would enable people to lead a healthier and sustainable lifestyle. Looking around, he observed that anything healthy or sustainable was expensive. It was then that he along with his wife Manju Gupta, a retired teacher, decided to start an affordable store.

They started with some food items but soon shifted their focus to gardening. As passionate weekend gardeners, they found it difficult to source seeds for a small garden. Most seeds vendors would give seeds in packets containing hundreds of seeds at an exorbitant cost while a balcony gardener needs seeds sufficient for a pot or two.

That is where they intervened. They decided to reduce the cost barrier from gardeners and make gardening affordable for all. They started hand-packing small packets of seeds containing seeds sufficient for a pot or two and selling them at a meagre price starting at Rs10.

Struggles:

It was not a smooth journey from day one. Sourcing good quality seeds was a challenge. Especially for exotic seeds like rose, lotus, strawberry, lavender, addendum the producers are very scattered and scarce. Many seeds had to be imported for the customers.

 Shipping the seeds safely was another challenge. Shipping during the pandemic was a challenge as many areas were under strict lockdown. The team worked hard to ensure that seeds were delivered in the remotest places. Today they take pride in having delivered to remotest places in the northeast and even in the Andaman Islands.

Finding skilled people during the pandemic was also a big challenge. The duo worked with the local community and created a team of more than 15 women. These women were trained in computers, packing and other operations work. More than 80% of the employees in the warehouse of The Affordable Organic Store today are women.

  • store
  • store

Success:

Over time, the number of visitors to their website increased and many people started talking about them. Today more than 200 people have made videos on Youtube about their store and their experience with the store. They have more than 50k followers on Instagram and more than 10k followers on Facebook. With more than 350 varieties of seeds ranging between Rs 10 to Rs 35, they are truly enabling people to plant more.

What started as an effort for kitchen gardeners has also moved to a sustainable movement. Many people take seeds and gardening kits as return gifts for marriages and other family occasions. The Affordable Organic Store has served many functions across India including marriages, anniversaries and birthdays. Their vintage bottles are especially taken for most functions.

The Affordable Organic Store also started computer classes for women and kids with dedicated trainers. More than a hundred women and kids have learned computer in their evening computer classes in the last year. The Affordable Organic Store also runs a library for underprivileged kids. These kids are provided free comics to hone their reading skills.

The Store has successfully finished one year and the founders are heading strong in their goal of creating a sustainable future. Their long term goal is to enable people to grow more than a billion leaves. They truly believe that every leaf is our way of making the earth a better place.

September 28, 2021 0 comment
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Travel

Regenerative Tourism – new buzzword in the world of tourism

by Team Conscious Carma September 27, 2021
written by Team Conscious Carma

Poonam K Malhotra

With the Earth Overshoot Day coming early every year, it just shows how fast we are depleting our resources.  Earth Overshoot Day is the date when humanity’s demand for ecological resources and services in a given year exceeds what the Earth can renew in that year.  Last year it fell on Aug 22, 2020 while this year it was in July 29, 2021.  Going by this, soon we would need 2 planets to satisfy our demands.  However the reality is we just have ONE EARTH,  and there is no other alternative to this.  There are already evidences of irreversible climate damage, and the increasing temperatures, wildfires, melting glaciers, floods and droughts are all just pointing to one single aspect – the over consumerism is killing the climate and in turn killing us.

The Earth Overshoot Day is a wake up call for the humanity to consume less, preserve what we have  and regenerate more.  The pandemic is a proof that nature rebounded itself when there was minimal  indulgence. This has led people to take the climate change issue more seriously. Everyone is now talking about leaving a better world for the future generations. Regenerative tourism means the same for the travel industry. “Regenerative” describes processes that restore, renew or revitalize their own sources of energy and materials, through the principles of living systems and nature.

How is Regenerative tourism different from Sustainable tourism ?

While sustainable tourism works on the concept of not harming the place, regenerative tourism is a step further, of improving the destination. Sustainable tourism is about preserving what we have and maintaining the ecological and social balance, while regenerative tourism is about restoring and then regenerating, making a place better for future generations.  It’s the next step after sustainable tourism.

“At Center for Responsible Travel (CREST), we believe that regenerative travel refers to tourism that not only ‘does no harm,’ but protects and enhances the conditions and systems at the destination while benefiting both residents and travelers. That said, we do not believe this term is a replacement for sustainable tourism”, says Dr. Gregory Miller, Executive Director, CREST.

Dr. Gregory Miller, Executive Director, CREST

CREST uses the UN definition of sustainable tourism: “Tourism that leads to the management of all resources in a manner that economic, social and aesthetic needs are fulfilled while maintaining cultural integrity, essential ecological processes, biodiversity, and life support systems.”

“True sustainability is not about maintaining the status quo (especially if the status quo means maintaining degraded systems or failing systems) but rather is about protecting and stewarding functional and working natural, cultural, and economic systems that promote the triple bottom line: people, planet, and prosperity. We believe regenerative travel can help restore nature and culture in a destination, building on the foundation of sustainable tourism, putting us on a path to achieving true sustainability”, Miller added.

Countries at the helm of Regenerative Tourism

While tourism’s success has largely been measured in economic terms to date, the world is now moving into a new era of thinking. How to create more value  for people, place, and collective prosperity. With regenerative tourism gaining ground, countries across the world are looking beyond GDP to measure its wellbeing.

Over tourism is no more a buzzword,  wellbeing of its people is.  Leading the way to a regenerative future are countries like Bhutan, New Zealand and Hawaii, where governments measure success in the tourism sector not just by number of tourists but also by the welfare and wellbeing of its people and place. 

Bhutan being the first country to have done this.  The Country developed its signature Gross National Happiness index based on four pillars: sustainable development, environmental protection, cultural preservation, and good governance. Bhutan limits the number of visitors entering the country with a daily fee of $250 per person to ensure the environment is not spoiled by mass tourism.

While New Zealand hasdeveloped the Living Standards Framework, representing the Treasury’s perspective on what matters for New Zealanders’ wellbeing, now and into the future. The  country’s tourism organization, is talking about measuring its success not solely in economic terms, but against the well-being of the country, considering nature, human health and community identities.

Similarly, travel leaders in Hawaii are discussing repositioning the state as a cultural destination to  re-engage islanders, many of whom are fed up with overtourism. On the other hand, the Hawaii Tourism Authority takes the responsibility for protecting the iconic brand of the Hawaiian Islands, including perpetuating its culture, preserving its natural environment and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands.  The authority formulates  its tourism goals around resident sentiment, measured by the Resident Sentiment Survey it’s been conducting since 1999.

Likewise, in Costa Rica, the Social Progress Index, is used to measure the effects of the tourism industry on local communities. While  Venice, Italy, will be  charging daytrippers entry fees (up to $12) starting January 1, 2022 to combat the negative cultural and environmental impacts of over tourism as well as boost the economy. The city receives 30 million tourists in a year.

Travellers too are getting responsible

The travellers too have become conscious about their carbon footprint while visiting a destination. They are happily shifting from being eco-travellers to eco-builders. They are opting for value driven experiences, eco-luxury stays, community engagement activities,  environmental initiatives and more.

Future of Tourism Coalition : Guiding Tourism industry into a more regenerative future

Last year, six nongovernmental organizations came together to form the Future of Tourism Coalition in 2020. The coalition, under the advisory of the Global Sustainable Tourism Council, published a list of 13 principles that seek to guide the global tourism industry into a more regenerative future, and to place destination needs at the center of tourism’s new future. So far, about 600 organizations—governmental, nongovernmental, businesses, academic institutions, media, and investors—have signed up.

“We developed the 13 guiding principles to unite businesses and destinations behind a single vision for what #buildbackbetter actually looks like for the future of tourism. Our priority is to find new ways to activate the community we are building and create a global hub for knowledge, resources and solutions. Our work with Tourism Declares a Climate Emergency, to develop climate action blueprints, will become much more prominent as we approach the UN Climate Change Conference (COP26) in Glasgow in November. And we have ambitions to work much more deeply with a small number of destinations to demonstrate the Future of Tourism principles in action through new forms of destination stewardship, new measures of success, and new, low impact, tourism products”, says Jeremy Sampson, Chair of the Future of Tourism Coalition (and also CEO of the Travel Foundation) on the role of the Coalition to activate change.

Jeremy Sampson, Chair of the Future of Tourism Coalition & CEO of the Travel Foundation

​​​13 principles to guide the global tourism industry into a more regenerative future

1. See the whole picture

Recognize that most tourism by its nature involves the destination as a whole, not only industry businesses, but also its ecosystems, natural resources, cultural assets and traditions, communities, aesthetics, and built infrastructure.

2. Use sustainability standards

Respect the publicly available, internationally approved minimum criteria for sustainable tourism practices maintained by the Global Sustainable Tourism Council (GSTC) for both industry and destinations.

3. Collaborate in destination management

Seek to develop all tourism through a collaborative management structure with equal participation by government, the private sector, and civil society organizations that represent diversity in communities.

4. Choose quality over quantity

Manage tourism development based on quality of visitation, not quantity of visitors, so as to enhance the travel experience while sustaining the character of the destination and benefiting local communities.

5. Demand fair income distribution

Set policies that counter unequal tourism benefits within destination communities that maximize retention of tourism revenues within those communities.

6. Reduce tourism’s burden

Account for all tourism costs in terms of local tax burdens, environmental and social impacts, and objectively verifiable disruption. Ensure investments are linked to optimizing net-positive impacts for communities and the environment.

7. Redefine economic success

Rather than raw contribution to growth in GDP, favor metrics that specify destination benefits such as small business development, distribution of incomes, and enhancement of sustainable local supply chains.

8. Mitigate climate impacts

Strive to follow accepted scientific consensus on needed reductions in greenhouse gas emissions. Invest in green infrastructure and a fast reduction in transport emissions involved in tourism – air, sea, and ground.

9. Close the loop on resources

When post-pandemic safety allows, turn away from use of disposable plastics by tourism businesses, and transition to circular resource use.

10. Contain tourism’s land use

Limit high-occupancy resort tourism to concentrated areas. Discourage resort sprawl from taking over coasts, islands, and mountain areas, so as to retain geographical character, a diverse economy, local access, and critical ecosystems.

11. Diversify source markets

In addition to international visitation, encourage robust domestic tourism, which may be more resilient in the face of crises and raise citizens’ perceived value of their own natural and cultural heritage.

12. Protect sense of place

Encourage tourism policies and business practices that protect and benefit natural, scenic, and cultural assets. Retain and enhance destination identity and distinctiveness. Diversity of place is the reason for travel.

13. Operate business responsibly

Incentivize and reward tourism businesses and associated enterprises that support these principles through their actions and develop strong local supply chains that allow for higher quality products and experiences.

Indian Scenario

In a latest research done by a digital travel company Booking.com, it  has been found that a majority of Indians have become more aware of the wider impact of their trips, with 70 per cent of travellers wanting to travel more sustainably in the future, the Future of Travel research findings reveal. The survey also reveals that 78 per cent of travellers expect the travel industry to offer more sustainable travel options to meet their goals of sustainable travel in the future.

Willingness to support local communities

The pandemic has amplified people’s awareness about their impact on the environment and local communities. As such, travellers are now considering more sustainable and regenerative travel. The research finds 75 per cent have indicated they want their travel choices to also support the destination’s recovery efforts, and 73 per cent want to see how their spending supports the local community.

Recycle and upcycle

The impact of pandemic has inspired 55 per cent of Indian travellers to consider reducing waste and recycle plastic when travelling, once travel restrictions are lifted. This shows that people are not just committed to protecting themselves, but also the places they visit. Regenerative travel ensures that the benefits contributed by visitors outweigh the resources they consume.

  • Grootbos Nature Reserve – Western Cape – South Africa

Conclusion

“The travel industry needs to move beyond ‘do no harm’ and think more holistically about the natural, cultural, and spiritual elements of a place – not just how to preserve and protect these elements but how to actively enhance them.  The travel industry need to get smarter when it comes to understanding the difference between current conditions in a destination, which may be degraded or damaged, to what functioning natural and cultural systems should look like. Contributions towards natural and cultural regeneration are critical steps on the path to true destination sustainability.

Travellers too can contribute to a regenerative system by doing their research. They can consult guidebooks and other online resources to learn more about the destination’s environmental, social, and political issues. Travelers can also support locally-owned accommodations, tour operators, and restaurants, especially those actively working to enhance the community, environment, and spirit of the place.

Individuals can also consider visiting a destination with an Impact Tourism program. Impact tourism is tourism that makes strategic contributions of time, talent, and treasure to social and environmental projects in destinations. These community-driven projects are partnerships between communities and businesses, travelers, and organizations, meaning they meet the genuine needs of the community, as expressed by the community. With impact tourism programs, travelers can be sure their support truly has a positive impact on the communities they are visiting”, adds Miller.

Regenerative tourism aims at contributing towards the wellbeing and welfare of society, culture, communities, and the environment, ensuring that the balance is not just restored, but replenished and regenerated.

September 27, 2021 0 comment
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Authored ArticlesExpert Corner

Do Good, Feel Good!

by Team Conscious Carma September 25, 2021
written by Team Conscious Carma

The Pandemic of Kindness during the COVID-19 wave taught us, giving does make us feel better and live healthier. We must continue the wave of generosity to feel happier and live richer lives!



Nona Walia


The darkness of the pandemic must be overcome with personal and collective well-being. When it comes to happiness and mental health, the big mantra is ACT AS YOU WANT TO FEEL. Doing good makes you feel good. It really works. As the glum darkness of the pandemic loomed, those that reached out to make others feel better, with random acts of kindness, slept better and felt more fulfilled. A new trend of “intersectional kindness” emerged, a phrase coined to encourage people to reach out beyond their circle of family, loved ones and acquaintances, and target kind acts toward individuals who battle difficult conditions. Helping others or “Doing unto others” could very well be one of the best things you can do for yourself to feel great daily. As we celebrate India’s 75th Independence Day, every individual must promise themselves an era of ‘Collective Well-being’ and ‘kindness‘ to get through the turbulent waves of the pandemic. Personal healing follows collective healing. Freedom from Pandemic’s pain and suffering is possible, by making others happier. Contentment and happiness are within everyone’s reach:  Do good to feel good.  

Are you perplexed by the correlation between kindness and mental health? Here are some facts. The future of individual happiness is all about ‘Collective Well-being’. Acts of kindness, generosity triggers a wave of ‘collective well-being’, at a time when people feel powerless to change the pandemic blues, overpowered with feelings of dark imaginings there is nothing more uplifting than channeling your thoughts towards helping others. Receiving and giving love and healing in a pandemic is hugely therapeutic and best way to escape from the bad news. This has triggered a pandemic of kindness, which helps the giver too, making them trigger ‘happy hormones’. We have also seen, in hard times such as the pandemic, backed by a body of research suggesting that helping gestures assuage worry and concern. Often during emergencies and crises, people start performing acts of kindness at random. Helping others through a crisis by performing good deeds can make you feel in control—even give you bursts of euphoria called “the helper’s high” from dopomine and endorphin squirts released in the brain. Contributing, giving, volunteering, donating and performing kind acts, connects you to other people in a deeply meaningful and more humane way. Numerous studies have linked kindness with improved life expectancy. One such study by Doug Oman of the University of California, Berkeley, found that elderly people who regularly volunteered were 44% less likely to die over a five-year period. As author of Being Bold, Richelle E Goodrich writes, “Everyday grants us opportunities to do good. Take advantage of them. Do good. Be happy.”


There’s Science that backs this feeling of happiness, in the late 1980s, economist James Andreoni coined the term “warm glow” for the biggest reward a donor gets from the satisfaction of knowing that she’s done something good. Being nice to others also triggers several happiness chemicals in the body, according to Stephen G. Post, director of the Center for Medical Humanities at New York’s Stony Brook University. The chemicals include dopamine, endorphins that give people a sense of euphoria, and oxytocin, which is associated with tranquility, serenity, or inner peace. A new recent study published in the journal Psychological Bulletin also suggests that performing acts of kindness and helping other people can be good for your health and well-being. Mental health experts during the pandemic felt how acts of benevolence during the pandemic improved mental health. We have seen amazing acts of compassion from our frontline workers putting their own wellbeing at risk to look after others; we have also seen many smaller random acts of kindness from strangers organising langars and helping people. In his book Why Good Things Happen to Good People Stephen Post writes, “The remarkable bottom line of the science of love is that giving protects overall health twice as much as aspirin protects against heart disease.”

Generosity makes you happier and richer in unexpected ways!


Those who flourished in the pandemic weren’t the ones who were making great wealth. They were the ones motivating others to succeed. They were the cheerleaders of other people’s success stories. Being out there makes others happier, lifting them up. This enhanced their own happiness. Your acts of kindness can be simple words, sharing skills or sharing food. But it changes the chemistry of feeling good in the body. Multiple researches are going on around the world to enable flourishing in a pandemic not just living. The concept of human flourishing is interesting, in part because it doesn’t necessarily include wealth as an indicator of achievement. IT means finding a flow that excites you, doing something for others that is key to flourishing and promoting good mental health. Flourishing, a state of optimal emotional, psychological, and social well-being has shown to have several health benefits for people. Says Tyler VanderWeele, head of Harvard’s Human Flourishing prog ‘You can enhance your flourishing not only by changing how you think, but also by changing how you act.’ That’s where Acts of Giving help the giver feel happier.

On days when life feels heavy, try doing something small for someone. You will see the difference. sociologists Christian Smith and Hilary Davidson in The Paradox of Generosity: Giving We Receive, Grasping We Lose discovered, those subjects who made charitable donations, triggered the same happiness as if they had won a monetary award for themselves. Psychiatrist Dr Alok Kulkarni says, ‘I’ve seen people literally grow their grit with acts of kindness. They were struggling but put themselves out there. Did it help, yes they were sleeping better and were happier. They felt in control. Sometimes, you have no option but to become stronger. COVID-19 has thrown up a bevy of complex challenges, and one of it is the variety of mental health problems that have come to our attention. Having a strong motivation is the key. Second, have a social support system as it serves as a buttress against the challenges. It is vital to be positive during these unprecedented times with acts of kindness. It is equally vital to seek help when the problems become overwhelming.”
A kinder heart will give you a happier mind!



4 ways you can start small by acts of giving:



Give a smile: The act of giving can be small. It could start with a smile. Or it could be sharing your skill, having a conversation or just smiling. Being kind is likely to make someone smile and if you see that smile for yourself, it might be catchy.


Righting a wrong: Empathy can never go wrong. The biggest path to healing others is trying to right any wrong.  Doing a kind act to make someone who is sad feel better can also make us feel good – partly because we feel the same relief they do. The act of setting things right can be liberating. You can set things right with a family member or friend, or associate yourself with a cause, it makes you feel good as you are active about bringing about a change.

Become a kinder version of yourself: Doing good makes you feel happier. But keep increasing your kindness dose. Upgrade your kindness software especially in a challenging world, where there is toxicity. Don’t take pictures of your kindness activities and post on social media. Greater happiness comes from doing acts of kindness anonymously. This will lead to more powerful feelings of happiness. Don’t give to flaunt.

Indulge in Science of Good Deeds:
 What makes us perform good deeds? What inspires you to move out of your comfort zone and help out. When we act on behalf of other people, research shows that they feel greater comfort, less stress. When we engage in good deeds, we reduce our own stress. During this stress response, hormones like cortisol are released, and our heart and breathing rates increase — the “fight or flight” response. If this stress response remains “turned on” for an extended period, the immune and cardiovascular systems are adversely affected. Altruistic emotions — the “helper’s high” — seem to gain dominance over the stress response. The “compassion-altruism axis” gives you happiness high. This is the care-and-connection part of the brain that increases the bonding ‘oxytocin levels. When you provide social support everyone benefits, even you. 

Nona Walia is a successful journalist and writer. She’s the author of The Art of Mental Toughness: Survival Lessons from the Pandemic. A motivational expert, she is passionate about helping people live their lives in the best possible way. A wellness warrior and a wellness blogger, Walia has done certified online course on Science of Well-Being from the Yale University. She runs a Wellness Channel on YouTube. She has worked with The Times of India for 24 years as a Senior Assistant Editor and is also the acclaimed writer of many articles for Thrive Global.

September 25, 2021 0 comment
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EnvironmentInitiatives

Single.Earth – Making nature the new gold

by Team Conscious Carma September 25, 2021
written by Team Conscious Carma

Creating a  world where healthy ecosystems equal financial wealth

Merit Valdsalu & Andrus Aaslaid, founders  of Single.Earth, a fintech/deep tech startup, are making nature the new gold. From an online platform democratizing carbon and biodiversity offset markets, to a vision of a world where healthy ecosystems equal financial wealth, they are determined to change our relationship with nature for good.

Founded in late 2019 in Estonia, Single.Earth was started with a local problem of intensive forestry that was happening there. On investigating the underlying reasons for extensive clear-cuts, they realized that the problem lies in the economy: all financially feasible business models treat nature only as a source of raw material. 

“We realized that to create a systematic change in the way we treat nature, we need to monetize the ecological value of it – like the carbon it sequesters, and biodiversity it holds. These are the most valuable aspects of natural resources because that’s what keeps the ecosystem around us – and us – alive”, says Merit, the CEO and co-founder.  And once we’d figured out how to fix the forestry problem locally, we realized that we’d cracked how to heal our relationship with nature globally. 

An avid environmentalist and animal rights activist,  she believes that we need to integrate nature conservation and restoration into the existing, commonly known, and used financial market principles. Cutting-edge technology – combining satellite data, big data analysis, machine learning, and blockchain technologies – is the key to monetizing nature for its ecological value, not just as raw material.

The company plans to earn money from trees without cutting them.

“Single.Earth enables landowners to earn money by not cutting down trees. Instead, it monetize nature for its ecological value – like carbon sequestration and biodiversity. We are building global carbon and biodiversity models that show the ecological value of each particular place on the planet. Based on this digital twin of the world’s nature – that uses satellite data, big data analysis, machine learning – the company emits one MERIT token to the landowner every time 100 kg of CO2 is sequestered in biodiverse nature”, says Andrus Aaslaid, CTO & Co-Founder

These tokens can be bought as an investment instrument and traded; or  ‘used up’ as compensation for one’s ecological footprint or contribution to climate goals. In the latter case, once the tokens are used up, they can no longer be traded. While Single.Earth earns money from marketplace fees collected when the tokens are traded.

Andrus is a lifelong engineer with decades of experience in leading and building large-scale tech solutions. Being one of the masterminds behind the Estonian e-government systems,

at Single.Earth, he is implementing technologies like blockchain, AI, and satellite imagery to build a digital twin of the world’s nature to turn it into a liquid asset class and save the world. 

Single.Earth is a VC-backed startup that combines the worlds of greentech/cleantech, deep tech and fintech. They are currently in the product development phase and will launch the product later in 2021. 

The company has recently raised a $7.9 million seed funding round led by Swedish VC EQT Ventures to launch its marketplace for nature-backed MERIT tokens. The company says the market for carbon credits is estimated to be worth more than $50 billion by 2030.

Because of the traceability of blockchain and its link to a tradable token, payment to landowners would be immediate.

The vision of Single.Earth

“Nature conservation is scalable, accessible, and makes sense financially; what’s more, it’s vital to engineer a systematic change”, says the founders.

Our goal is to make nature conservation and restoration financially feasible business models so that people who take care of the ecosystem around us, would receive financial reward for their contribution. As a more short-term tangible goal, we’re planning to open the marketplace for trading MERIT tokens in late 2021. We’ve currently opened pre-registration for interest in MERIT token pre-sales at single.earth, and also started signing up landowners and the research community. 

September 25, 2021 0 comment
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Sustainable Startup Stories

Beej : Where Style & Sustainability co-exist

by Team Conscious Carma September 25, 2021
written by Team Conscious Carma

Beej, India’s first premium sustainable accessories brand was launched in January 2020 by Arundhati Kumar, a corporate professional for 18+ years.  “Leading the HR consulting practice in a consulting firm, I loved my job and that’s the only thing I knew how to do really,  there was this constant nagging thought that I would like to do something more that gives me the chance to create and build value. So I decided to take a pause till I could figure what I want to do”, says the dreamer Arundhati.

Foolishly Brave, that’s how I like to refer to myself, and this is my story.

During my consulting and coaching days, I learnt there are two kinds of people, one who see the world as is and one who see the world as it can be. I am the latter. My biggest strength and perhaps greatest weakness too, is that I am a dreamer. Not such a bad thing, when you are in a creative business.

A Conscious Consumer

For the past few years, I have been increasingly conscious as well as concerned about the ongoing climate crisis. I started to make small lifestyle shifts, we moved away from single-use plastics at home, I started using drip irrigation to water my balcony plants, became more conscious of my shopping habits and so on. Fashion has always been an area of interest, so I decided to merge the two. I started researching and reading up on sustainability as a whole as well as environmentally friendly alternatives to leather which became the genesis of Beej.  

Beej – Making sustainability a mainstream fashion

Beej was born out of a single belief, that style and sustainability can and must co-exist. As a brand it’s our vision to make sustainability a mainstream fashion choice. Most of our materials are plant-based leather alternatives sourced from various parts of the globe. Currently we are working with Cork, Pinatex made from pineapple leaves, and Desserto which is a leather alternative made from cactus pulp and sourced from Mexico. We chose our materials for their low environmental impact and well as their versatility to be designed into gorgeous accessories.

At Beej the design approach is simple – it’s about keeping it true to the brand philosophy, of being conscious and mindful about everything we do. So far our designs have been trend agnostic because that’s the kind of shopping habit I’d like the buyers to have. Buy what you like, because it’s functional as well as aesthetic and use it for a long time, because that’s the best way to be sustainable.

Our designs are low on elements that don’t lend themselves to sustainability, for example we use very little hardware, no metal charms etc.. It’s more about the silhouettes, the workmanship and the material, because to us that is the hero.

For us it’s about assessing and reducing impact at every step –  There can be no product with zero impact but what you can do is minimize impact at each stage – and that’s what we try and do across all processes from sourcing, to design, and finally packaging.

“We are proud to say that we are the first Indian start-up to design accessories where every element is sustainable, including our packaging which is  zero plastic and zero-waste”, adds the enthusiastic founder.

Every part of our product is sustainable in some form and we show it to our consumers through a transparent supply chain, so our consumers know exactly what’s gone into their products. Our lining fabrics are made from consumer recycled yarn and the zippers used are recycled PET. We pay a lot of importance to certifications and suppliers as that helps us maintain a sustainable supply chain. Our products are made to order and that helps us minimize waste

The journey so far

I started Beej at a time when my personal life was also at crossroads and many friends and well-wishers advised me against it, but that’s the thing, it’s never a good time to start. Once I decided to start, things slowly just fell into place. Very early on in our journey, Beej got incubated by an incubation centre supported by Niti Aayog that gave us access to a whole start-up eco system. We also became part of an UNDP program that selects women run start-ups to make them investor ready.

COVID has just made it so much harder. Businesses are struggling and for young independent bootstrapped brands like us, who are operating within niche segments, it’s been a nightmare. Business is not easy, but then starting up never is. I remember one evening when I was having a break down, I called up my ex-boss who is also my mentor and he said something so wise, “Businesses are built by perseverance and resilience, never by luck or brilliance. It’s a back breaking and nerve testing endeavour. The romance of business is when someone writes the biography years later” and that’s so true.

Goal and Vision

website www.studiobeej.com and our Instagram handle studiobeej 

September 25, 2021 0 comment
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sharda
IndustryProducts

Make in India : Indians making India proud

by Team Conscious Carma September 24, 2021
written by Team Conscious Carma

In the year 1983, entrepreneurs JK Gupta & Meenakshi Gupta started a small carpet making operation in Meerut, a small town 60 km north of Delhi.  Little did they knew that the unit, which they had set up in their garage with 6 weavers, will one day turn into an industry leader, directly or indirectly supportind around 5000 families and supplying rugs to more than 80 countries.  Today, Sharda Exports is well-known globally as a premier manufacturer & exporter of home fashion.

Conscious Carma magazine gets into a candid chat with Aditya Gupta

MD, Sharda Exports & The Rug Republic

Q1. Can you please share your journey in Sharda Exports and The Rug Republic.  When did you join your parents in business and what has been your contribution to the business thereafter.

The company was started in the mid 1980s by our parents. It started out as a couple weavers and some equipment in our home compound. My mother supervised the weavers while my father looked at the other aspects. My brother and I started to join the business towards the end of our college time. In 1992 we exhibited abroad (Germany, Domotex) and that began a wonderful journey that now extends over 90 countries. In 2013, The Rug Republic was created with the aim of enabling smaller retailers by removing MOQs per article and providing faster delivery times.

Q2. Both Sharda Exports & The Rug Republic are responsible and sustainable brands. Can you please comment on it

Sustainability & responsibility have been foundational blocks of our brands. We believe in not growing as a brand, but as an eco system which aims to uplift all around us. Sustainability is equally important to us, caring for the environment goes hand in hand in caring for the people who reside within it. And with the great design possibilities brought about by recycled materials, it’s almost a crime not to use them!

Q3. Sharda Exports won an award “Trend towards Veracity” at AIT-Trendscouting Heimtextile 2012 for innovative re-use of materials like flip-flops, jeans labels, carpet remains, old zip fasteners, etc.  How did this idea came. And are you working on any more innovations?

We’ve always been fascinated with alternate materials. Of course in soft furnishings, it is not all that easy to introduce new materials. The jean label thing was just an idea we were playing around with, we did not expect that rug to win so many accolades, but I’m thankful it did. Infact we were the first in the world to develop and manufacture carpets using waste leather. These days we are focusing a lot on PET yarn made from recycled plastic bottles. (trying to find pictures of that rug. will share asap)

Q4.What is the rank of Sharda Exports in the World’s leading Carpet Exporters. 

It is tough to give a definitive rank but I would like to think we are towards the top.

Q5. What are the USPs of Sharda Exports & The Rug Republic. How does it stand out among the competition

The design philosophy of both Sharda and TRR has been different from the very start. We use traditional techniques combined with design inspirations from all over the world (from the Taj Mahal to Ecuadorian villages) to create a truly global and avant garde collection that stands out among the crowd.

  • sharda
  • sharda

Q6. Future plans of Sharda Exports and The Rug republic

We are focusing on e-commerce a lot, both domestically and across the borders. We plan to keep stock in multiple locations across the globe to provide lightning fast delivery times for both our B2B and B2C clients.

Q7. How did the company take care of its employees during the pandemic

The pandemic was a tough time for all of us. We bought covid insurance for all our employees, implemented all sanitization and prevention protocols and have even reimbursed all pay cuts that took place due to office closure.

https://drive.google.com/drive/folders/1LEwuPYY4E2MDBSh5r_5ptDTuuJeZi4nL?usp=sharing

ECOLOGICAL MANUFACTURING


Sharda Exports is proud of its’ serious and ever growing focus on sustainable growth. Some of the green initiatives taken by them are listed below:

  • • Environmental Management System that starts with optimum usage of resources, particularly raw materials, water and energy; and includes effective management & control of wastes generated during the production process.
  • • Continuous development of innovative products using re-cycled materials like waste leather, fabric, rubber, ties, denims, jeans labels and even used sweaters.
  • • Development of products using different shades of natural yarn, avoiding dyeing altogether.
  • • Use of Sunlight for drying of carpets, thus saving on fossil fuels/ electricity.
  • • Installed two energy efficient Air Handling/ heating units with insulated chamber for carpet drying in foggy/ humid weather.
  • • Installed APFC’s (Automatic Power Factor Correction Panels) to maintain the power factor above 0.95 thus reducing power consumption.
  • • Daily monitoring and control of section-wise power consumption through sub-meters.
  • • Automatic Level Control System for prevention of overflow from overhead water tanks at all locations
  • • Installed a Carpet Wash Water Recycle System.
  • • Septic Tanks for treatment of domestic sewage water before disposal.
  • • Segregation of different types of waste at source for better recycle ability.
  • • Proper handling, storage, preservation and timely disposal of the waste materials/ empty containers to parties that re-use them in an environment friendly manner.
September 24, 2021 0 comment
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Inspiration

The Man of the Millennium

by Team Conscious Carma September 23, 2021
written by Team Conscious Carma

Palam Kalyanasundaram, 80 year old librarian donated Rs.30 crore to the poor

The 80 year old librarian, Palam Kalyanasundaram who has donated his entire prize money of Rs.30 crores to the poor, had been donating his entire monthly salary to the orphans and even worked as a waiter after retirement to be able to continue his charity.  The man who’s devoted his life to charity, who didn’t get married because he wanted to help the poor with his earnings, Palam has surely taught the world, that there’s nothing bigger than  kindness, money the least.

Palam was born in Melakarivelamkulam, Tamil Nadu. After losing his father at a very young age, he recalls how his mother inspired him to serve the poor. He went on to do his Master’s in literature, and is also a gold medalist in library science, but his intent to do his bit for the society remained. He soon got a job as a librarian in Tuticorin, and has since then, contributed all his salary, pension benefits and ancestral property for social welfare. He also started the Palam Foundation to help the poor and needy.

Kalyanasundaram strongly believes in words said to him by Thamizhvanan, writer of self-improvement books, “Don’t bother about how you speak. Strive to make others speak good about you.”  These words were used by the great writer to bring Kalyanasundaram out of the discouragement of his feminist voice.

He is among the first persons in the world to have donated his entire salary to the needy. The list of awards does not end from the Life Time of Service Award to the Rotary Club of India. Kalyanasundaram is among the top 10 librarians in the world. He also won the award of the best librarian in India, by the Union Government.

Kalyanasundaram is an adopted Father to the legendary actor – Rajnikanth. After 15 days of the hospitable treatment, Mr. Kalyana Sundaram requested them to let him go since he felt imprisoned and there were people who needed him.

He lives a simple life all on his own in a small house in Saidapet, Chennai, Tamil Nadu.

A big Salute to the man  who left all the comforts, luxury, and convenience for those who don’t belong to him.

September 23, 2021 0 comment
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Authored ArticlesExpert Corner

Happiness lessons from Life Coach Ishita Kotiya

by Team Conscious Carma September 21, 2021
written by Team Conscious Carma

Your Happiness is in your hands

The feeling of being unheard, mistreated, love deprived and alone. Ever felt like you’re giving your 100% into your relationship or marriage but still getting nothing in return? You’re doing everything possible to keep the relationship alive but you always find yourself to be the only person putting in efforts while doing that. While looking for happiness, you have completely forgotten how to be happy until and unless that validation is coming from your partner. All this may sound like a toxic relationship but in reality a toxic relationship is a fruit of gaslighting done on you for years and years, with layers on layers. Gaslighting is later transformed into what is known as “Emotionally abusive relationship”. While on the bigger picture, all of this comes under the Narcissistic personality disorder – Gaslighting is something which doesn’t necessarily have to be related with a personality disorder. A person who doesn’t have any other characteristic of a personality disorder can also be playing a huge role of gaslighting in his/her relationship.

Gaslighting – modern way of abuse

Gaslighting is an emotionally manipulative technique used on victims by their partners for the major role of CONTROL. It makes you question your own perception of reality & can most certainly make you question your own sense of sanity.

Let’s explain it with an example

Meena loved going out for shopping but whenever she would ask her husband Pratham to come along, he would bluntly deny telling her that it is perfectly fine if she decides to go alone as he has some office work to complete. Meena being 6 months pregnant, goes to shopping alone as she knows that Pratham would not like to join but after a while she sees Pratham hanging out with his friends and drinking as he puts up photos on his social media. Meena decides to confront him the next morning because she wanted to know why did Pratham lie that he had work but decided to go with friends anyway. When confronted, Pratham started screaming and shouting. He said “Meena, do you want me to leave work? How will we earn our bread and butter?” While Meena tries to emphasise that her question did not include asking Pratham to leave work, she finds herself trapped in a ball of fear made by Pratham’s shouting and the nature of not answering the question which Meena asked but replying to something extremely opposite and making her believe that it was what she actually meant, while she absolutely did not. Meena ends up crying and Pratham blames her for creating situations like these and then crying and playing the victim, while still not answering her original question or comforting her with his words or actions. He leaves her alone and goes to office while Meena is left thinking that she did something terribly wrong and she should have given Pratham some space. She now has a lot of guilt and has completely forgotten the reason why all of this started at the first place.

  • happiness
  • happiness

Effects and ways of  gaslighting

 It leaves you with a sense of failure, it makes you question your reality, you start doubting yourself, you start excusing your partner’s bad behaviour, you start believing the reality provided by your partner instead of the actual reality.

Gaslighting comes in many layers and patterns, you start noticing repeated lying instead of coming out clean, your partner starts denying the evidence of every argument, you’re often misdirected and subjected to change of topics while you try to clarify something which has deeply hurt you. Gas lighters often end up bringing something that triggers you emotionally when they find themselves stuck and think that their lies are going to come out. They make you feel that you need to be dependent on someone else to make each and every decision in your life because you yourself are not capable enough.

You end up constantly doubting yourself, being emotionally exhausted, and you even tend to hide the abuse from other people because you know it’ll change the perspective of your partner in the eyes of those people, which you don’t want because your partner has gaslighted you to believe that you are the one who is wrong and you are the one who should be guilty of it.

While all this implies a game of control in the abuser’s mind, the victims get so used to being in control that whenever they try to step out of it, they feel lost, abandoned, anxious, depressed, obsessed with doing what the partner likes and completely giving up on self love.

How to come out of it – Forgive yourself

When my clients ask me how should they come out of it? I always tell them that it was done to you in layers and while coming out of it you will have to take off those layers one by one too, otherwise you will feel emotionally drained and end up going back to the same abusive relationship. The very first step to come out of it is Forgiving yourself! You need to forgive yourself for allowing that person to damage you the way he/she did. You will have to allow yourself to forgive you for feeling torn and tired because of a person who could not give anything to you except pain and trauma. Remember your Happiness is in your hands.

Your journey of coming out of it will have a huge part of practising self love every day, consistently. It will include self-acceptance, self-confidence and the sense of taking control of your life on your own!. Meditation, good nutrition and eating food that gives your soul happiness, going out on your own to practice self-love, all this makes a perfect to-do-list while planning to step into this journey of healing oneself from an abusive relationship and a gaslighting partner.

About Life Coach & Energy Healer Ishita Kotiya

All of 24, the young and talented Ishita Kotiya is helping increase the happiness quotient of her clients globally.  A certified life coach from Symbiosis, California and accredited from International Coaches Federation (ICF), Ishita started this journey witnessing the growing number of people suffering from low self esteem. She has successfully coached more than 100 individuals and healed more than 200 patients globally, in the past two years of her practice.

September 21, 2021 0 comment
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