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December 2021

AccessoriesProductsSustainable Startup Stories

Osia Osia – Handcrafted Luxury herbal soaps from India to the World

by Team Conscious Carma
written by Team Conscious Carma

Inspiration behind Osia Osia

With more than 2 decades of owning a successful clothing export brand, Naren Jain along with his Son Harsh and daughter Anushree, ventured into an entirely different domain in the year 2017, all because of their strong desire to make a difference.  We wanted to make natural and organic soap accessible to everyone, as it is a commodity that is being used daily by everyone and is a major source of chemicals being absorbed by the skin.  Also, as the essential oils have therapeutical, it helps relieve stress and remove the negativity from the mind and the body. 

“Osia Osia delivers old-world wisdom of ancient wellness practices. Ayurveda and meditation are nature-inspired beauty remedies. We aim to provide a zen-like experience when you use our product which will not only pamper your body but also calm your soul”, say the founders. 

Journey and important milestones

It took a year of rigorous R&D, setting up factories in Bangalore and Delhi, finding the best sources for organically grown natural herbs and oils, skilling and training the artisans in the art of soap making through exclusive training sessions being conducted by the experts. Utmost care has been taken to minimize the carbon footprint, from raw material sourcing to manufacturing as well as packaging. Handcrafting nearly 20 varieties of soaps, providing livelihood to over60 craftsmen and using reclaimed wood to make packaging boxes, Osia Osia is continuously working towards adding value to the product as well as preserving the environment.

Osia Osia was finally launched in 2018 in India and Europe through a joint venture.  Offline, the product is available in the duty-free shop at Terminal 3 of Delhi Airport and online it’s available in all the online retail channels viz Amazon, Flipkart, Snapdeal, Nykaa, etc as well as through its website, www.osiaosia.com.  In Europe, the product is available in leading stores in France and Switzerland all online. 

In 2019, it entered the Hongkong market through a distributor network and is available both online and offline.  It’s also, available in World’s biggest luxury retail chain Harvey Nichols.  Among the offline stores, through a joint venture partner and 

In 2021, the brand has just signed a JV with US leading brand Zeze and is available online on Amazon and Etsy, among others and will soon be available in more than 100 stores all across the US. 

Osia Osia wooden box

Growth, Expansion Plans and Vision

Osia Osia is witnessing 100% year on year growth and is planning to add a complete range of wellness and body care products. The brand’s vision is to make Osia Osia a household name globally as the most authentic, luxury and organic herbal  body care and wellness brand 

Shower Meditation coined by Osia Osia 


– EVERY TIME YOU TAKE A SHOWER, VISUALISE WASHING AWAY YOUR STRESS AND NEGATIVE KARMA.  LET IT ALL GO DOWN THE DRAIN AND FEEL THE LIGHTNESS IN YOUR BODY

– ENVISION THE POWER OF ESSENTIAL OILS WASHING AWAY YOUR NEGATIVE THOUGHTS, SAD FEELINGS, REGRETS, ANGER AND DEPRESSION

– CONCENTRATE ON THE FEEL OF OSIA OSIA BATHING BARS UPON YOUR SKIN

 – ENRICH YOUR MIND AND BODY WITH THE AROMA OF HERBS AND ESSENTIAL OILS

– GET READY FOR A NEW BEGINNING

Price: Rs.295 – 495

Availability: www.osiaosia.com, all leading online retail platforms like Amazon, Flipkart, etc

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ApparelProducts

The Hemp Studio for a guilt free and pro environment fabric shopping

by Team Conscious Carma
written by Team Conscious Carma

The Hemp Studio is a planet-first slow fashion brand. We aim to not only inspire but provide means for the shift to Sustainable Fashion. 

Our Cause

In recent years, the term sustainability has gained traction and people have started caring for the environment. People have started watching what they eat and turning to all things organic in aim to reduce hazards to the environment. We have become conscious about using plastics and the tremendous amount of waste being gathered in landfills, devoid of the scope of decomposition. We talk about Grossly Polluting Industries (GPIs) like power plants, chemical units, pulp and paper plants, distilleries, causing immense water pollution.

One thing many of us fail to understand is that one of the three basic needs – Clothing – is also one of the Grossly Polluting Industries. Studies indicate 5% of all landfill waste, 20% of industrial water pollution and 10% carbon emissions globally comes from the textile industry. The textile industry harms land and water both due to extensive use of pesticides and fertilizers. 

To meet the international goal of limiting global warming to 1.5C, emissions will need to drop by half by 2030 and reach net-zero by mid-century, but as per reports most industries are progressing far too slowly to meet their targets. 

There is a dire need of decarbonizing using sustainable alternatives, reducing the carbon footprints in every industry and work on reversing the adverse effects already caused till date.

Our brand The Hemp Studio was born out of this very need

Hemp Studio by its very nature tackles the environment related issues other fibres bring to the table, that’s why we call it Nature’s BFF. It can grow with little to no need of chemicals and instead enriches the soil where it grows, to the extent that it even works as a cover crop and acts as a carbon sink to reduce greenhouse gases

That’s why we’ve developed Hemp fabrics to help people shop new clothes guilt-free and pro-environment.

Moreover, Hemp has excellent durability, is anti-microbial and protects your skin from harmful UV rays. It gets softer with every wash and its breathable nature enables it to regulate your body temperature making it the perfect all-season wear

Our Journey

Unlike our recently launched brand, the team behind The Hemp Studio is not a newly constituted team. We have been in the Textile Industry for almost a decade now with a constant focus on sustainable textiles.

We started off with Linen yarns in 2012 and entered Linen fabric manufacturing in 2015. 

As John F. Kennedy said, “Leadership and learning are indispensable to each other”. While we were educating people about how sustainability and premium wear can go hand in hand, we ourselves learnt about the Sustainable Wonder Crop “Hemp”.

In 2018 we laid foundation of a separate division to focus on Hemp alone. After over a year of R&D and making small quantities of Hemp fabrics we launched a portfolio of 50+ fabrics with stock availability in the B2B market just before the lockdown.

Fortunately, the lockdown kind of worked in Hemp’s favour since the industry got time to study about the benefits of this fabric. We had exceptional response to our fabrics and often found ourselves short of stock since many start-ups, designers and garment brands emerged in the lockdown.

The final milestone for us was to expand our reach and bridge the gap between us and the end consumer through our own brand. The Hemp Studio aims to enlighten the masses about Hemp and offer easy access to sustainable clothing.

Since our online store launch in October, we have received an overwhelming response. The thing we love most is that people are curious about hemp, and many are eager to connect with us. We’ve got several people reaching us on WhatsApp to gain knowledge about Hemp before buying and even take suggestions from us while making a choice from our 100+ fabric options

With the lovely response we have taken further efforts towards our cause and have eliminated plastic in our packaging. Our fabrics are packed in handy bags made from surplus cotton/linen fabrics, which the customer could either reuse or pass on to the needy. 

We have also switched to 100% wood-free handmade seed paper, made from cotton scrap, for our little Thank You cards as an effort to further reduce our collective carbon footprint by gifting a plant with each order.

Our Products

We bring you intricate patterns woven right into the fabric in our Jacquard collections.

The Stripe/Checks collection takes you back to classics with its white and natural stripe/checks patterns.

Piece Dyed collection offers a range of light and deep solid colours whereas our Yarn Dyed collection brings unique shades in the fabric by its one side dyed pattern.

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EconomyIndustry

TRIFED and Industree Foundation join Hands to Promote Tribal Livelihoods

by Team Conscious Carma
written by Team Conscious Carma

 The memorandum of understanding outlines areas of association that is aimed at strengthening livelihood opportunities for tribal artisans and producers.

Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) and Industree Foundation have signed an MoU for initiatives related to marketing and promoting tribal products.  The MoU signed by Shri Pravir Krishna, Managing Director, TRIFED and  Shrimati Neelam Chhiber, Co-founder, Industree Foundation, is aimed at improving the livelihood of tribal artisans and producers through strategic inputs. Areas of the association outlined are Retail Marketing of tribal handicrafts and handloom products, TRIFOOD Project, and Van Dhan Yojana. 

As a part of the association, Industree Foundation will assist TRIFED in strengthening its presence through a variety of modes, including branding, packaging, etc. Industree will also assist TRIFED in finding appropriate partners and professional managers for the TRIFOOD value addition facilities, besides training managers and paraprofessionals from communities to manage the Van Dhan collectives. As part of the agreement, Industree will work on accessing various funding opportunities available via CSR, domestic and international donor agencies to support the Van Dhan Yojana and other projects. TRIFED is instrumental in the procurement and marketing of handicraft, handloom, and natural products produced by tribal artisans and tribal entrepreneurs through its Retail Chain Network of 144 showrooms “Tribes India”, located across the country. Industree Foundation promotes and fosters producer-owned collectives, and creates access to national and international markets for the products as ‘final mile’ access. 

 Speaking on the occasion Neelam Chhiber, Co-founder of Industree Foundation said, “We are delighted to be partnering with TRIFED. The synergies are great, as is the common commitment – TRIFED has done remarkable work in safe-guarding livelihoods for the marginalized tribal community and for the promotion of tribal craft and products. Industree will support TRIFED with its on-ground experience and reach.”

About the Organisations Involved : 

Industree Foundation

Established in 2000, Industree Foundation holistically tackles the root causes of poverty by creating an ownership based, organised creative manufacturing ecosystem for women.

The Foundation works with a vision to co-create an ecosystem with farmers, artisans, and stakeholders, creating a new way of building sustainable enterprises and work culture. Its mission is to work towards economically and socially empowering women from marginalized communities in off-farm, natural resource based and value-added farm occupations. This is done by enabling them to equitably engage with global and local markets through producer-owned enterprises, thus becoming wealth creators for them, creating resilience to life crises, and helping society meet its sustainable development goals. Their approach has tripled the incomes of artisans in non-farm occupations by leveraging their artisanal skills and integrating them into the creative industries sector.

The Foundation works with a vision to co-create an ecosystem with farmers, artisans, and stakeholders, creating a new way of building sustainable enterprises and work culture. Its mission is to work towards economically and socially empowering women from marginalized communities in off-farm, natural resource based and value-added farm occupations. This is done by enabling them to equitably engage with global and local markets through producer-owned enterprises, thus becoming wealth creators for them, creating resilience to life crises, and helping society meet its sustainable development goals. Their approach has tripled the incomes of artisans in non-farm occupations by leveraging their artisanal skills and integrating them into the creative industries sector.

TRIFED

Tribal Cooperative Marketing Development Federation of India Ltd. (hereafter referred to as TRIFED) is mandated with the marketing and development of tribal products with the ultimate objective of socio-economic development of tribal communities in India. TRIFED aims to improve the livelihoods of tribal communities by creating a sustainable market and new business opportunities for them based on their culture, knowledge, and traditional skills whilst ensuring fair and equitable remuneration.

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Authored ArticlesExpert Corner

Electric Vehicles: Let’s Face The Reality And Try To Solve It

by Team Conscious Carma
written by Team Conscious Carma

By Sushobhan Mahanty

Around the world, governments and automakers are promoting electric vehicles as a key
technology to curb oil use and fight climate change. While experts broadly agree that electric
vehicles are a more climate-friendly option than traditional vehicles, they can still have their
own environmental impacts, depending on how they’re charged up and manufactured.

Are electric cars and vehicles greener?

If the source of energy to power these cars don’t come from solar panels, wind turbines or
even nuclear or hydroelectric, their CO2 emissions will be much higher. For instance, if the
electricity used to charge cars comes from the burning of fossil fuels, it doesn’t matter if the
EVs are not polluting while being driven, as this pollution was already released in some
distant power plant.

Like many other batteries, the lithium-ion cells that power most electric vehicles rely on raw
materials, like cobalt, lithium, and rare earth elements, that have been linked to grave
environmental and human rights concerns. Cobalt has been especially problematic. Mining
cobalt produces hazardous tailings and slags that can leach into the environment, and studies
have found high exposure in nearby communities, especially among children, to cobalt and
other metals. Extracting the metals from their ores also requires a process called smelting,
which can emit sulfur oxide and other harmful air pollution. The water required for producing
batteries has meant that manufacturing electric vehicles is about 50% more water-intensive
than traditional internal combustion engines.

Another aspect to consider is that EVs are not very economically viable and a majority of
such vehicles currently plying the roads lack appeal, as far as consumer interest is concerned.
The current battery technology available in the market is largely responsible for this
exorbitant cost if we draw a parallel with conventional cars. It is important to note that
batteries contribute to half the cost of an electricity-powered car. Even though, over the years,
the cost of batteries has plummeted significantly, it is still very expensive. Battery
manufacturers across the world are struggling with negative operating margins and a dearth
of adequate cash flow.

Manufacturers need to work with these mines to lessen their environmental footprint and
make sure miners are working in safe conditions. If companies acted responsibly, the rise of
electric vehicles would be a great opportunity. Adequate progress in battery technology can
lower the costs of EVs by 30% to 40%, as per a report by Goldman Sachs. Even then,
increased adoption can only be witnessed if adequate subsidies and purchase incentives are
extended to consumers.

Nevertheless, the more batteries that are out there, since the electric cars market is growing,
the more interesting it gets to try to figure out how to recycle them or recapture rare earth
elements. So, the chances are that a strong recycling industry for these batteries will keep
developing and allowing electric cars to become greener.

Meanwhile, another solution might have to do with reusing these batteries and giving them a
second life since they are able to support the electric grid of buildings and to store energy
from wind or solar electricity sources.

No, electric cars are not zero emissions vehicles. We have seen that although they do not emit
CO2 while being driven, they might do it in 3 other stages: during manufacturing, energy
production, and at the end of their life cycle. In the first case, the need for mining activities to
extract the rare earth metals that are used in batteries is very energy-consuming and polluting.

As for energy production, if the car is being powered with energy from burning fossil fuels, it
is still releasing CO2 in the atmosphere, not from the tailpipe but from some distant power
plant. When it comes to batteries being recycled, it is still an expensive and ongoing process
and most batteries are not being recycled yet.

In spite of this, solutions to make electric cars greener and more eco-friendly, and sustainable
are being developed. And although there is room for improvement, we have also seen that
electric cars, as they are today, are already, in general, more eco-friendly along their lifecycle
than conventional fossil fuel cars, especially if they are powered with clean electricity. Some
countries are already realizing this and that’s why they are fostering the growth of the electric
cars market, mostly by giving fiscal benefits that make the cars economically more
competitive. In fact, countries like Norway, Germany, or Costa Rica are simultaneously
increasing their bet on renewable energies and setting deadlines for the end of conventional
cars on their roads.

But in the end, are electric vehicles the solution for our sustainability problem on mobility?
We are running to avoid the 2°C temperature increase and prevent the bad consequences of
climate change from happening. But is preventing the bad the same as planning for the best?

About the author : Sushobhan Mahanty is pursuing electrical engineering. Having a keen
interest in sustainability, he is currently exploring various sustainable fields like renewables
and electric vehicles, etc and is running a newsletter on Linkedin, “Sustainability Vibes”.

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Sustainable Startup Stories

Cultural startup enhancing India’s soft power & livelihoods of India’s Artisans through Indic inspiration gifts & souvenirs

by Team Conscious Carma
written by Team Conscious Carma

​The startup, Indic Inspirations has signed up with ISRO as their first official merchandiser to narrate India’s Space stories

​Indic Inspirations – A culture startup was born out of the need to represent India’s glorious heritage. It aspires to narrate stories of India’s culture, history, traditions, and scientific achievements through its Indic Inspired objects through collectibles, souvenirs, and gifts.

Founded by Sunil Jalihal and Padmaja Jalihal, Indic Inspirations endeavors to empower India’s artisans, heirloom makers, and local communities. Their work with 65+ crafts, and 400+ artisans around the country through Heart for Art Charitable Trust over the last 7 years gave the founders the understanding and the opportunity to create products that convey traditions yet built for modern utilities and sensitivitie

Creating collectibles, souvenirs, and gifts by interests, and a series of collections make these art objects unique. “India has over 3000 crafts, 10M+ artisans, and a meagre 2% of the world handicrafts market of $42B. Creating a new set of products that represent various facets of India was a crying need to help increase India’s soft power as well as increase artisanal incomes and help them get back their pride,” Sunil says. 

To promote artisans all across India, Indic Inspiration is improving their environment and ecosystem by giving them additional opportunities to increase their livelihood. “We work with artisans and give them designs and suggestions on new products. We help them prototype and manufacture the products and buy them at fair prices quoted by the artisans. We help improve their environment and ecosystem. Some parts of our profits are reserved for Artisan Welfare & Training and we are trying to find ways to create stock option pools for our artisans to share any wealth creation that happens,” Sunil adds.

Proud Merchandisers of ISRO

On a search to narrate stories of India’s Institutions of Eminence, Indic Inspirations is now the proud merchandiser of the Indian Space Research Organization (ISRO). Sunil shares, “We approached them to let us tell their stories through collectibles, memorabilia, and souvenirs. And we are proud to have signed up as ISRO’s First Registered Merchandiser as ISRO created a Merchandising program as a part of their Capacity Building Program Office.”

First Experience Centre in Pune

The startup has recently opened its first Experience Centre in Pune. The Indic Inspirations Experience Center is a Lounge Store + Space for Workshops and Talks. “India’s first ​art and culture ​“Phygital Store” – Scan & Pick, e-shopping to give a seamless experience between online and offline store purchases. Here, visitors can soak in the stories of India and its traditions, culture, heritage, and achievements through the videos, story cards, and Indic objects that represent them,” informs Sunil.

The Experience Centre aims to give artisans a platform to showcase their work in person. It provides complete authenticity and transparency that goes behind preparing the masterpieces and recognizing the true worth of these souvenirs by giving them the honour and shelf space they deserve.

Startup Goals

Indic Inspirations is building a brand that stands for innovation, creativity, and quality of Indian ‘Nostalgia & Pride’ products. A company that is known for excellent design, manufacturing, and deep distribution. The founders aim to build this brand for the audience that’s looking for interest-based and nostalgia products. The Indian diaspora around the world, visitors to India, and domestic tourists are their target market.

The startup in its first year of inception has also raised a seed round funding of INR 2 crores and is looking forward to a pre-series A funding round. Indic Inspiration’s angel investors include executives from Google-USA, Goldman Sachs-Singapore, Venture Finance Development Corporation, a Family Venture Fund, a Senior IT executive, and seasoned Architecture-Design and Automobile industry entrepreneurs from India.

Some of their unique offerings are:

1. STEM | Shunya Collection – Objects that tell the stories of 0, India’s biggest gift to mankind

2. VYOM | ISRO Collection – Objects that tell the story of India’s Space Program; Souvenirs of ISRO’s rockets, yaans, ground stations, landers, rovers, antennas, etc.

3. HOLISTIC LIVING | Yoga Tools – Meditation & Yoga Mats made from various natural fibres like Darbha Grass, Cotton, Water Hyacinth, Banana Fiber, etc.

4. STEM | 5 Elements – Objects that tell the story of Yoga & Ayurveda through idols of Patanjali, Charaka, Sculpted Brain Models, RX Cufflinks, and many more

5. VEDIC INDIA | Yantras & Mantras – Objects about Sacred Geometry, Yantras & Mantras

6. INDIA | The Republic – Objects are drawn from India’s Flag & Constitution, 75 Indic Inspirations in the 75th Year of Independence

7. 40+ more Collections for various interests of Geography, History, Science & Technology, Nature, Mountains, Culinary Tools, Textile Tools, etc.

The Indic Inspirations products range from anywhere between INR 250 and INR 15,000+.

www.indicinspiration

​About the Founders

Sunil Jalihal, Founder & CEO

Sunil is a technocrat, serial and social entrepreneur and has been a part of public, private, and social organizations. He has been a part of the IT sector for many years – working with CMC, Wipro, Siemens, and Hewlett Packard in technical and management positions before co-founding tech startups. He pioneered technology product startups eCapital Solutions, eVector & Mobimedia in the telecom and mobile software space starting in 1999 attracting venture funds from JP Morgan Chase, Intel Capital, and the Reuters Greenhouse Fund. He led startup teams that created products in the Mobile Value Added Services Platform, Mobile Ticketing, mWallet, and mHealth space.

Sunil has been involved in a number of social projects – pioneering in India, a framework with the Lake Development Authority of Karnataka for Residents Associations to Adopt & Maintain Lakes. He has authored a coffee table heritage book – Romancing the Chilli (2013, published by Rupa Publications) – highlighting India’s agricultural, cultural and culinary heritage around the Chilli. The book went on to win 3 awards at the World Gourmand Awards at the Louvre in Paris. Sunil wrote about and created the concept of Military Tourism in India (2008) and was called upon to lead the creation of Veer Yatra – Military Tourism (2016) by Maharashtra Ex-Serviceman Corporation (MESCO, a Govt. of Maharashtra Company) where he created the concept with 20+ military tourism packages. He has been part of the visiting faculty for an MBA course at Symbiosis International University – teaching Entrepreneurship & Case Studies in Technology Management.

He is a Founder Trustee of Heart for Art, a Public Charitable Trust that works on reviving the Art + Craft traditions of India and creates sustainable livelihoods for India’s artisans. He has been Advisor, Ecosystem partnerships at Yulu Bikes, a hi-tech, micro-mobility startup – helping Yulu expand its services into various Smart Cities in India.Padmaja Jalihal, Director

Padmaja Jalihal, Director

Padmaja is the founder of Heart for Art Trust. She spent many years in the financial services industry in Mumbai and Bengaluru. An MBA in Finance, she earlier worked with CRB Capital Markets and was part of the team at Sivan Securities that launched the initial Café Coffee Day outlets in Bengaluru. She has been involved in a number of social initiatives in Bengaluru and Pune in the areas of organic food, eco-friendly products, and waste management.

Padmaja loves the arts + crafts and has been a collector of artifacts from around India and the world

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EconomyIndustry

Tabreed Officially Partners with IFC to Facilitate Expansion in India

by Team Conscious Carma
written by Team Conscious Carma

The partnership aims to build on Tabreed’s ongoing activities in India,  to provide more energy-efficient, end-to-end cooling solutions through an outsourced utility model for real estate developments, new urban masterplans, and ongoing redevelopments

National Central Cooling Company PJSC (DFM: Tabreed) has officially confirmed its significant strategic partnership with the International Finance Corporation (IFC), a member of the World Bank Group and the largest global development institution focused on the private sector in emerging markets. Since its establishment in 1956, IFC has invested more than $321 billion in emerging markets.

This development will see ownership of Tabreed India, currently, a wholly-owned subsidiary of Tabreed, transferred to Tabreed Asia Central Cooling Company Pte Limited, a new holding company established in Singapore, as announced on 3 March 2021. Tabreed Asia will be 75% owned by Tabreed and 25% owned by IFC with a mandate to develop projects of up to $400 million over the next five years, targeting a portfolio of approximately 100,000 refrigeration tonnes (RT), servicing industrial, commercial, and retail developments across India.

“We’re excited about our partnership with IFC and look forward to working together to develop district cooling and cooling-as-a-service in India. We are committed to providing efficient cooling to cities and have been actively supporting the initiatives undertaken by the Government. In parallel, we have engaged with several top tier real estate developers to evaluate project opportunities focusing on specific micro-markets in 6 key cities in the country. With this partnership, we aim to build on Tabreed’s ongoing activities in India, to provide more energy-efficient, end-to-end cooling solutions through an outsourced utility model for real estate developments, new urban masterplans, and ongoing redevelopments,” said Sudheer Perla, Country Manager – India, Tabreed.

Both IFC and Tabreed have agreed on an investment eligibility criteria which, beyond typical financial requirements, also includes a robust environmental, social and governance (ESG) framework that will be adopted while developing district energy projects in these geographies. With such capital-intensive infrastructure requirements, the intention will be to raise debt through project finance for individual projects.

In terms of status, both parties have agreed on the mechanics to transfer Tabreed’s existing India operations under this joint venture and are looking to ramp up teams on the ground to continue developing value accretive opportunities in India.

“As temperatures are rising, access to cooling is a major development challenge, especially in emerging economies located in the tropical climate zone. This district cooling project is at the heart of what IFC is all about,” said Makhtar Diop, IFC’s Managing Director. “By working with Tabreed, we will bring sustainable, innovative and much needed cooling solutions to India.”

District cooling has been identified as an important intervention area around which several government bodies and smart cities are now increasingly evaluating its incorporation into urban master planning. With a currently low per capita cooling consumption and a rapidly growing cooling market across all sectors, district cooling adoption is imperative for India to meet its ambitious climate goals. There have been a number of promising developments on the policy and regulatory front, including India being the first country in the world to announce a Cooling Action Plan to more holistically address how increasing demand for cooling and energy efficiency can be met more sustainably.

Khalid Abdullah al Marzooqi, CEO of Tabreed, said this is a positive and timely development for Tabreed in India. “IFC has been established in this region for many decades,” he remarked, “unlocking investment opportunities, strengthening clients’ performance and impact, as well as improving environmental, social and governance (ESG) standards. It makes perfect sense for us to join forces as we are able to lean on each other’s unrivalled expertise.

“India is strategically very important for us, with demand for energy growing faster there than anywhere else in the world right now. District cooling uses, on average, half the power consumed by conventional cooling methods, meaning it’s an essential part of many countries’ climate goals due to the enormous savings in CO2 emissions achieved through energy efficiency. For countries such as India, reliable cooling means industrial, agricultural and societal progress, and we eagerly look forward to making a meaningful contribution to its prosperity while ensuring the sustainability we know is vital to all our futures.”

For more updates from Tabreed, visit www.tabreed.ae

Tabreed india Partnership

About National Central Cooling Company PJSC (Tabreed)

Tabreed is a leading driver of progress for people, communities and environments around the world towards a more sustainable future. Founded in 1998 and publicly listed on the Dubai Financial Market, it is one of the UAE’s strongest growth companies and a founding member of the S&P/Hawkamah ESG UAE Index. The world’s largest district cooling company, Tabreed’s R&D programmes and investment in AI technology solidify its position as the industry’s global leader.

Developing and operating modern district cooling networks, Tabreed provides essential cooling to iconic developments such as the Burj Khalifa, Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, Dubai Opera, Dubai Metro and Bahrain Financial Harbor. The company owns and operates 84 plants in its portfolio across the GCC, including 75 in the United Arab Emirates, three in the Kingdom of Saudi Arabia, five in Oman, one in the Kingdom of Bahrain. Energy efficiency services extend Tabreed’s impact to help businesses and organisations improve their overall energy consumption, in turn reducing CO2 emissions and assisting the achievement of carbon neutrality objectives.

About IFC

IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2021, IFC committed a record $31.5 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of the COVID-19 pandemic. For more information, visit www.ifc.org.

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ApparelProducts

Metro Shoes launches its eco-friendly ‘Nature Pro’ footwear collection for Men

by Team Conscious Carma
written by Team Conscious Carma

Nature Pro Collection made from Merino wool and recycled plastic bottles; shoes that can be recycled, use locally sourced material, and decompose naturally without harming the environment

Indian footwear retailer Metro Shoes has launched a new eco-friendly collection titled ‘Nature Pro’ for men. The range offers footwear made using Merino wool tagging the collection — ‘The Pair That Cares’ as well as from recycled PET plastic bottles.  . The range offers footwear made using Merino wool tagging the collection — ‘The Pair That Cares’ as well as from recycled PET plastic bottles. 

For decades, the brand has been associated with creating stylish, functional, and durable shoes. The new extensive sustainable collection is 100% natural and eco-friendly and aims to reduce the carbon footprint on the earth by developing an innovative range of shoes that have zero impact, can be recycled, use locally sourced material, and decompose naturally, without harming the environment.

Range made from Merino Wool —The Pair That Cares

World over, Merino wool is known to be the finest wool sourced from Merino sheep using sustainable farming practices. Every year, these sheep produce a new fleece, making their wool a completely renewable fiber. Metro Shoes uses high-quality merino wool sourced mostly from Australia and New Zealand. These shoes are cruelty-free, lightweight, and can be comfortably worn without socks as they keep the feet warm in winter and cool in summer.

The natural fiber allows breathability, helps keep feet dry and sweat-free, and is odor-free. 

Nature Pro’s Merino collection is priced from Rs. 3,290 onwards and is available in a range of colors including black, tan, brown, cherry red, and indigo. The brand has roped in ace youth icons Harshvardhan Kapoor and Varun Sood to shoot slick video clips detailing the collection’s unique features. 

Varun – https://www.youtube.com/watch?v=xBYRDDfZbPAHarshvardhan – https://www.youtube.com/watch?v=nrvrof1esbM

Eco-friendly PET bottle range

Metro Shoes’ eco-friendly PET bottle range is made from plastic sourced from, beaches, oceans, and garbage that is further processed and transformed into fabrics that are used in the shoes. The Nature Pro collection address this problem as it recycles 1000s of PET bottles to create the first collection of loafer-style slip-on shoes for men.

These soft, comfortable, and durable shoes are priced at Rs. 2,690 onwards for a pair and are available in colors like grey, blue, green, and black. This washable and sustainable collection does not generate heat and always keeps the feet comfortable and cool.

Pick your Nature Pro shoe today and be a part of Metro’s sustainable journey. 

Do your bit for Planet Earth — One little step can help change the world. In connection with the campaign, Let There be Bright, the company is taking steps into making the world a brighter and more sustainable place.

Availability – The Nature Pro Collection range is available in all Metro stores across India and on the online platform https://www.metroshoes.net/sustainable-shoes.html

About the Brand 

In the year of liberation, 1947, a lone shoe store opened its doors to the public in Colaba, Mumbai. Metro Shoes, the brand, is now a household name in India. Over the past seven decades, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship and high-fashion products in the footwear industry.

Metro Shoes has a countrywide network of retail stores at more than 200+ locations across 100+ cities in India designed to bring customers, an extensive collection of footwear and accessories to suit their every need. What began as a single outlet in Mumbai has today grown into a nationwide chain of exclusive fashion footwear and accessories stores for the entire family.

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Innovations

Livpure strengthens product portfolio; adds 3 innovative, pocket-friendly gravity water purifiers to its extensive range

by Team Conscious Carma
written by Team Conscious Carma

In compliance with safety standards and equipped with breakthrough smart technology, Livpure’s new range of water purifiers are designed to upgrade consumers’ lives

The term ‘smart living’ has become a buzzword in recent times. From navigation to home appliances – be it the water we drink, air conditioners, or other devices, every aspect of our lives now has technology woven into it. Against this backdrop, Livpure, a leading manufacturer of water purifiers, air conditioners, and sleep and wellness solutions, has recently launched an array of new, state-of-the-art tech-backed products. Underlining its commitment to simplify and transform the lives of consumers with innovative, tech-driven solutions, the brand has introduced three new water purifiers with extensive features. Livpure has stepped up its innovation and introduced first-time technologies such as nanotechnology, non-electric operation, chemical-free purification, ultrafiltration technology, and gravity-based purification in water purifiers that will disrupt the kitchen appliances market.

Speaking on the new product launches, Mr. Pritesh Talwar, CEO of Livpure, said, “Livpure has always remained committed to providing consumers state-of-the-art solutions backed by cutting-edge technologies that will cater aptly to their requirements. As consumers continue to remain at home for the majority of the time, our newly launched water purifiers with an array of features will ensure they have access to purified, safe drinking water, elevating their quality of life. We are geared up to disrupt the kitchen appliances ecosystem in India and will be launching more such products soon.”

The following are the recently launched products:

Livpure Brahma Neo Gravity: Designed to blend with the contemporary Indian home setting, the device employs an advanced 4-step purification process – Particulate filter, Sediment filter, Bacteriostatic Activated Carbon filter cum Adsorber, and the Kitanu Guard (USEPA-registered disinfection technology) efficiently convert tap water into pure, clean, and safe drinking water. Featuring the Kitanu Guard for enhanced protection against bacterial or viral infections, the Brahma Neo Gravity water purifier is wall mountable and gives up to 2000 liters of purified water at room temperature. With a tank storage capacity of 16 liters, the device is made of food-grade plastic and has a purification capacity of 12 liters per hour.

Priced at – INR 2,750

Livpure Brahma Gravity: Delivering a power-packed performance, this pocket-friendly water purifier features a 5-stage purification process – Particulate Filter, Sediment Filter, Bacteriostatic Activated Carbon Filter cum Adsorber, Protector Filter, and Anti Kitanu UF membrane to filter out all the impurities. Sporting a sleek design that adds a touch of elegance to the kitchen, the Brahma Gravity water purifier has a total storage capacity of a massive 24 liters, and the filter can be replaced after 4000 liters or 15 months, whichever is earlier. It can be conveniently placed on a small counter in the kitchen and has a 1-year warranty.

Priced at – INR 2,990

Livpure Fit Gravity: The first product in its category to come with the Kitanu Guard USEPA-registered disinfection technology, the game-changing Gravity technology employed by this purifier allows the water to go through a normal gravity purification process and has a 4-step purification process similar to the Livpure Brahma Neo Gravity. With a storage capacity of 9 liters and the ability to purify 2000 liters of water in one go, the Livpure Fit Gravity can be mounted on a wall for ultimate convenience and pure drinking water.

Priced at – INR 1,799

Livpure’s products are designed to ensure there is purity in the basic necessities of life – air and water. Since its inception, Livpure has maintained a sharp focus on manufacturing products that are backed by cutting-edge technology to elevate consumers’ quality of life through state-of-the-art water purifiers and air conditioners. 

About Livpure

At Livpure, we strive to make every Indian healthy by providing them with pure water and pure air. In a short span of 8 years, we have delivered many Firsts in ensuring 100% Sampoorna Suraksha. Last year in a Consumer Survey by Forbes India, Livpure figured as “Most Respected Consumer Tech Brand” in the water category.  As we all know the world is moving towards smart, essentially, Smart Living, hence Livpure decided to play the smart game. Livpure has launched India’s first truly smart Air conditioners and Air coolers that are powered by HEKA technology and has got a very encouraging response. Livpure Water & Air purifiers are endorsed by cricketing legend Shri Sachin Tendulkar as the brand values of consistency, quality, reliability, performance resonate very strongly with him. Livpure is a venture of the SAR group founded by Mr. Rakesh Malhotra and Navneet Kapoor, who were the Founders of Luminous. https://www.livpure.com/.


Availability: https://www.livpure.com/collections/gravity-water-purifier

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EconomyIndustry

GIZ India, Tata Power, and NITI Aayog released a report on ‘Smart Charging Strategies Technologies for Electric Vehicles in India’

by Team Conscious Carma
written by Team Conscious Carma

~The report is a first in the series of the ongoing study on ‘Simulation-based study to evaluate the effects of E-mobility smart charging strategies’~

GIZ India, in cooperation with NITI Aayog, Government of India, and Tata Power has released the first report titled, ‘A Critical Review: Smart Charging Strategies and Technologies for Electric Vehicles’. The report focuses on concepts of smart charging, a critical review of various smart charging strategies and approaches for electric vehicles, smart charging technologies, and related commercially available smart charging products along with the impact of EVs on the power system and power grid.

The report was launched by Mr. Sudhendhu Jyoti Sinha, Advisor, Infrastructure Connectivity & Electric Mobility vertical, NITI Aayog, Government of India, in a virtual event.  Dr. Steffen Koch, Minister – Head of the Department for Economic & Global Affairs Embassy of the Federal Republic of Germany graced the audience with insights from Germany in his special address. Dr. Winfried Damm, Head of the Indo-German Energy Programme, GIZ India, mentioned about the importance of e-mobility to achieve India’s climate protection commitments in his inaugural session. 

The technical session of the event witnessed discussions by key experts from the Technical University of Denmark (DTU) and the Universidad Pontificia Comillas (IIT Comillas) on the impact of EV penetration into the power system & power grid, associated challenges, and concept of smart charging to solve such challenges and bring benefits to the power system.

The report also focuses on the gaps in Indian regulation policies from the smart charging perspective and is a part of an ongoing regional project titled, ‘The Nationally Determined Contribution-Transport Initiative for Asia’ (NDC-TIA), funded under the International Climate Initiative (IKI) by the German Federal Ministry of the Environment, Nature Conservation and Nuclear Safety (BMU), and comprising of seven organisations and including the partner countries India, China, and Vietnam. The implementation partner of this NDC-TIA India project is NITI Aayog, Government of India.

Dr. Indradip Mitra, Team Leader, E-mobility, Indo-German Energy Programme, Country Coordinator for NDC-TIA India Component, GIZ India, and Dr. Norbert Henze, Fraunhofer Institute for Energy Economics and Energy System Technology IEE R&D Division Power System Stability and Converter Technology, Kassel, Germany, presented important details about the report and included discussions on the overall simulation-based study to evaluate the effects of E-mobility smart charging strategies and highlighted the importance of technical cooperation between India and Germany for achieving India’s national goals and NDC commitments.

During the launch ceremony, Dr. Praveer Sinha, CEO and Managing Director, Tata Power shared his valuable insights on importance of smart charging  which can pave  the future direction for the EV charging ecosystem across the  country . Dr. G. Ganesh Das, Chief – Strategy, Collaborations, Innovation and R&D , Tata Power- DDL delivered the vote of thanks and shared with impact of the report while elaborating  on the integration of key economic drivers like transportation and E-mobility while expressing the need for grid optimization . 

Key takeaways from the report were discussed by Prof. Zakir Hussain Rather, Indian Institute of Technology, Bombay (IITB), and Mr. Andre Hartung, Fraunhofer IEE. The report will significantly contribute to the existing framework for robust charging infrastructure. The EV ecosystem expansion is happening at a rapid pace in India. As one of the country’s largest EV charging solutions provider, Tata Power has played a key role in establishing a strong base through this study which will pave the future direction for the EV charging ecosystem in India. It is also working on solutions to power EV charging points across the country using renewable sources for offering a seamless charging experience.

The study “Simulation-based study to evaluate the effects of E-mobility smart charging strategies” has been carried out by a consortium led by Fraunhofer Institute for Energy Economics and Energy System Technology IEE, Kassel, Germany, and supported by the Indian Institute of Technology Bombay in India (IITB), Universidad Pontificia Comillas (IIT Comillas) in Madrid, Spain, and Technical University Denmark (DTU) in Copenhagen, Denmark. The main objective of this study is to understand relevant smart coordinated charging strategies that require to be adopted in different scenarios and conditions in India. Different charging strategies have been selected under the study to perform load flow analysis and simulations on real feeder level data obtained from Tata Power. Towards the end of the event, a way forward and an outlook was also presented by Prof Martin Braun, Fraunhofer Institute for Energy Economics and Energy System Technology IEE, Kassel, where he highlighted advanced technologies in e-mobility space such as Vehicle to Grid (V2X), Virtual Power Plant (VPP), etc. 

 Tata Power facilitated this study for GIZ India with real data for several feeders in its distribution network across the three Indian cities of Delhi, Mumbai, and Bhubaneswar. The company has a significant presence in all the segments of the power sector, viz Fuel & Logistics, Generation (thermal, hydro, solar, and wind), Transmission, Distribution, and Trading.

Report Link – https://greenmobility-library.org/public/index.php/single-resource/QlBDRnJiUnRSb0lmaGxGaFJNM0xuUT09

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EconomyGlobal

What makes Sweden the Global leader in Sustainability Competitiveness

by Team Conscious Carma
written by Team Conscious Carma

Sustainability is at the top of the Swedish government’s agenda and Sweden aims to be a leader in the implementation of the 2030 Agenda. The Swedish government has set ambitious goals for sustainability, including going fossil-free by 2045 and 100 per cent renewable energy. Its green model integrates business and sustainability. Together with its Nordic neighbours, Sweden emphasises that green growth can drive transition through technical innovation rather than pose a risk. 

‘Emissions need to be reduced at a speed to ensure sustainable global growth. Transition needs to be effective and establish long-term rules,’ Swedish Prime Minister Stefan Löfven

Sweden is the first country in the world to pass an environmental protection act in 1967, Sweden also hosted the first UN conference on the global environment in 1972. Since then, Sweden has not looked back, managing to grow its economy substantially while reducing carbon emissions and limiting pollution. More than half of Sweden’s national energy supply comes from renewables and a thorough legislation aims at further reducing greenhouse gas emissions.

sweden environmental milestones

Sweden is not only among the world’s most environment friendly countries, but it also ranks at the top in sectors like technology, innovation, social stability, gender equality, government support and a responsible corporate sector, etc. All these factors make Sweden the most sustainably competitive country in the world.

It’s highly innovative

The European Commission’s European Innovation Scoreboard 2021 places Sweden in top place, followed by Finland, Denmark and Belgium. Sweden’s strengths are in Use of information technologies, Human resources and Attractive research systems. 

This year’s European innovation scoreboard (EIS) is based on a revised framework, which includes new indicators on digitalisation and environmental sustainability, bringing the scoreboard more in line with the EU political priorities.

Tops the Environment, Social and Governance indicators

International investment company RobecoSAM, which specialises in sustainability investments, ranks Sweden first of 150 countries in their RobecoSAM Country Sustainability Ranking, based on environmental, social and governance (ESG) indicators.

Ranks 5th worldwide in Gender equality

The World Economic Forum’s Global Gender Gap Report 2021 ranks Sweden fifth out of 156 assessed countries, having closed over 82.3% of its overall gender gap. It has recently seen an increase in female legislators, senior officials and managers, and has reached parity in the number of women in ministerial positions. The report compares national gender gaps based on economic, political, education and health criteria. 

3rd least corrupt country in the world 

Corruption has been identified by the World Bank as one of the greatest threats to growth. Sweden ranked as the third least corrupt country in the Transparency International’s Corruption Perceptions Index 2020, together with Finland, Singapore and Switzerland. The index ranks 180 countries and territories by their perceived levels of public sector corruption.

Few salient sustainable features of Swedish Economy 

World’s first wireless electric road

The Swedish island of Gotland has opened the world’s first wireless electric road, where electric trucks and buses can charge while driving. Electric power is transmitted to the electric vehicle through induction, a technology that uses electromagnetic fields – similar to how an electric toothbrush charger works.

One of Sweden’s climate goals is to reduce emissions from domestic transport by at least 70 per cent by 2030 compared with 2010.* 

World’s first solar-powered hydrogen filling station

In 2019 the world’s first off-grid solar-powered hydrogen-producing and filling station opened to the general public in the Swedish town of Mariestad. The station is powered by 100 per cent solar energy from a nearby solar cell park.

Solar energy is used to produce hydrogen gas, an emission-free gas that can be used as a backup power solution for the electricity grid, providing solar-powered energy at all hours of the day. The hydrogen gas can also act as fuel in cars, lorries, trains and – in the future – aeroplanes.

In this way, hydrogen may provide a competitive fossil-free source of fuel for transportation without the need for the expensive lithium batteries that electrical vehicles depend upon.

A hub for environmental research

Investment in research pays off. Swedish innovation is ranked in the world top. Sweden ranks among the world’s most innovative nations and investment in research is among the highest in the world in relation to GDP. The government invests heavily in education, and more than 3 per cent of Sweden’s GDP goes towards R&D. Around 70 per cent of Sweden’s research is financed by private companies.

Sweden’s long-term focus on education and research has a major impact on the country’s capacity for innovation. The last few decades have seen Sweden become a focus for leading environmental research, life sciences and nano technology.

Government promotes sustainable initiatives 

The Swedish government owns 46 companies of various sizes, two of which are listed companies. In 2007, Sweden became the first country to demand sustainability reports from state-owned enterprises. The reports have to comply with guidelines from the Global Reporting Initiative (GRI). Indicators include:

  • Economic: results, market presence
  • Environmental: materials, energy, emissions (air and water), waste
  • Social: work methods and processes, human rights, society, product liability

In 2012, Sweden took another step by asking state-owned companies to set several sustainability goals. The targets are to be set by the company boards, with a focus on diversity, environmental issues, human rights, working conditions, anti-corruption measures, business ethics and gender equality. The targets must also be measurable, specific and relevant to the companies’ operations.

Growing share of Renewable Energy

The share of renewable energy used in Sweden keeps growing. Already in 2012, the country reached the government’s 2020 target of 50 per cent. For the power sector, the target is 100 per cent renewable electricity production by 2040.

Sweden has a rich supply of moving water and biomass, which contributes to the country’s high share of renewable energy. Hydropower (water) and bioenergy are the top renewable sources in Sweden – hydropower mostly for electricity production and bioenergy for heating.

The Swedish school system

Few countries consume more energy per capita than Sweden, but Swedish carbon emissions are low compared with those of other countries. According to statistics from the World Bank, the average American releases almost four times as much carbon dioxide (CO₂) per year into the atmosphere as the average Swede.

The reason for Sweden’s low emission rate is that about 75 per cent of electricity production in Sweden comes from hydroelectric (45%) and nuclear (30%) power. And, more than 17 per cent of the electricity comes from wind power. Also, combined heat and power (CHP) plants account for around 8 per cent of the electricity output in Sweden, and these are mainly powered by biofuels.

Education is key in Sweden. It’s tax-financed and compulsory from the age of 6. Sweden’s long focus on education is quoted as one of the explanations for the country’s capacity for innovation.

Illegal to hit children

In 1979 Sweden made it illegal to hit children, both at home and in school – as the first country in the world. Swedish law now explicitly states that parents cannot use any form of violence or other humiliating treatment as part of bringing up their children. Corporal punishment of a child is also a criminal offence according to the Swedish Penal Code.

Electric buses are the new green

Several cities across Sweden are rolling out emission-free electric buses. Using renewable electric power in public transport contributes to improved air quality, reduced noise for the city’s inhabitants and reduced negative environmental impact.

Sweden and road safety

Sweden’s ‘Vision Zero’ has become a global road safety role model. The idea? That no one should be killed or seriously injured as a result of traffic accidents.

It is, in short, about adapting the roads, and the vehicles they carry, to match the capabilities of the people that use them.

Recycling 

Swedes recycle about 84 per cent of their used plastic drink bottles and aluminium cans. Everyone who buys a plastic bottle or can has to pay a minor deposit, a deposit the consumers get back when they recycle the empty bottles and cans.

This sustainable recycling solution is one of Europe’s oldest schemes. All drink bottles and cans ready for consumption must, by law, be included in an approved recycling system before being marketed in Sweden.

Recycling in Sweden – key figures:

  • 4,839,430 tonnes of household waste was managed in 2020, which equals 467 kilos per person per year.
  • 46% of the household waste was turned into energy in 2020.
  • 84% of bottles and cans were recycled in 2019 – 90% is the government target.
  • 70% of all packaging was recycled.

Sources: Swedish Waste Management Association, Swedish EPA

From waste to district heating

Ever since the first Swedish district heating system was introduced in 1948, extensive efforts have been made to provide energy-efficient solutions for heating homes. District heating is the most common source of heating in Sweden.  It has great environmental advantages, such as saving costs and lowering carbon dioxide (CO2) emissions.

Instead of heating each building individually with electricity or oil, this climate-smart waste-to-energy solution uses local resources such as burnt rubbish or captured excess heat from industrial production or data centres to heat up water and distribute it to everyone connected to the system. By doing so, 93 per cent of all energy in the system is either recycled or comes from renewable resources.

Sustainability through urban farming

More than half of the vegetables eaten in Sweden are imported. That’s probably part of the reason why urban farming is growing increasingly popular. It’s about bringing farming closer to the consumers.

Founded in 1921, Koloniträdgårdsförbundet (the association of allotment gardens) is one of the oldest movements in Sweden, now focusing on sustainable food consumption practices. Members get access to community urban farming land all over the country. One of the greatest benefits of having green spaces in urban areas is the increase in biodiversity, with many different species thriving on the variety of plants found in urban agriculture.

Sweden’s Food banks

Swedish food waste amounts to about 1.3 million tonnes per year. Sweden’s city mission charities, stadsmissioner, have several food banks in different parts of the country to help reduce food waste through redistribution. It’s a way for food donations from restaurants and supermarkets to be passed on to people in need at reduced prices.

Sweden’s Site Zero to become ‘world’s largest plastic recycling plant’

Swedish Plastic Recycling, owned by a large part of the Swedish business community,  is investing heavily in building the world’s largest and most modern facility for plastic recycling, Site Zero.

The facility set to complete in 2023, will be able to recycle all plastic packaging from Swedish households and make plastics circular – completely without any CO2 emissions.

Innovative Sustainable businesses 

The environmental aspects of sustainable business are very broad, including areas such as paper recycling, the sustainable use of resources, minimising environmental footprints and reducing water consumption.

 Since 2020 H&M in Stockholm is transforming its customers’ unwanted garments into new pieces of clothing through a garment-to-garment recycling system called Looop. The old garments are cleaned, shredded into fibres and spun into new yarn, which is then knitted into new fashion favourites.

Swedish company  Bee Urban is offering municipalities, companies and individuals the opportunity to adopt beehives, thus contributing to the ecosystem and biodiversity within the urban environment. 

Sege Park in the southern city of Malmö has developed a new model for sustainable and ecological urban development, combining affordable housing with a focus on building a local sharing economy. The idea is to make it easier for residents to share goods and services so that they own less but at the same time have access to more.

Source: Sweden.se

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