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Monthly Archives

February 2022

Home DécorProducts

TRUNKIN’ introduces Tribal kitchenware Collection

by Team Conscious Carma February 26, 2022
written by Team Conscious Carma

 TRUNKIN’ an initiative to support the local artisans and craftsmen has recently launched their tribal kitchenware and ceramic collection. The collection comprises the Ceramic and Trays and Chopping boards in the serve ware category apart from White Wood and Dark wood collection from the Kani and  Gondi tribes respectively.

The spring Ceramic Collection

During the second wave that this country endeared, the artisans who dealt with ceramic and production of ceramic goods were left in dire straits. Khurja, aka The Ceramics City is the cluster of Artisans which has been contributing to the legacy of Indian handicrafts for generations. Material clay is one of the fundamental ingredients to this pottery and industrial oxygen is what binds the entire piece of art together. It was thus that giving them the support at the time of  need, became Trunkin’s foremost aim. Having already shipped this stock to its US counterpart is now launching the same in India. Once again in tribute and ode to those who keep the identity of this country going, it’s our time to give back. 

 The ceramic collection from Trunkin’ is apt for a spring get-togethers and parties. The lovely colours and designs go well with the colourful spring season. 

Wood based Serveware Collection – Trays & Chopping

Their collection of Mango wood is based out of their cluster of artisans from the province of Saharanpur. It is Trunkin’s very own tribute to the forest dwellers who reside near the forests, live on them, and are also responsible for their preservation. These unsung heroes have contributed immensely to Indian handicrafts and it is thus our dark wood or ebony based finish of products is named the Gondi Collection and Satinwood (white finish) is called the Kani Collection. Both names of tribes who procure and curate their relative share of wood.

Kani Tribe (White Wood Collection)

 The people of the Kani Tribe reside in Agasthyamalai hills of Tamil Nadu. They use and thrive on the leaves of the C. Swietenia, the tree that in the commercial world is called Satinwood. Trunkin being a concept that arose to serve and provide for the sustainability of the artisans of India, dedicates its collection to the masters of preservation of wood. The forest dwellers that have taken form as the messiahs of wood and have gone unnoticed doing the same.

Gondi Collection (Dark Wood Collection)

The Gond tribe residing in the interior of the Deccan peninsula of India is one of the most populous of all tribes in South Asia, they’re known for the use of black magic and witchcraft. However, another of their primary functions is the use of  Tendu leaves (Ebony). They use it for their economic well-being as they are skilled in the Art of wooden cravings. The reason for this tribute is because ebony authentically has a dark finish associated with its produce, which is why this particular collection of Artisans curation is being named the same.

Availability –

Amazon (India and USA Store), Meesho, and LBB

Website – https://trunkin.in/

February 26, 2022 0 comment
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Environment

Experts warn of rise in number of wildfires, upto 50% by 2100

by Team Conscious Carma February 24, 2022
written by Team Conscious Carma

Governments, all over the world are called to radically shift their spending on wildfires, from investing in reaction and response to prevention and preparedness. As even the Arctic, previously all but immune, faces rising wildfire risk, experts say ahead of the UN Environment Assembly in Nairobi. 

According to a new report by the UN Environment Programme (UNEP) and GRID-Arendal, climate change and land-use change are projected to make wildfires more frequent and intense, with a global increase of extreme fires of up to 14 per cent by 2030, 30 per cent by the end of 2050 and 50 per cent by the end of the century,  

The report, Spreading like Wildfire: The Rising Threat of Extraordinary Landscape Fires, finds an elevated risk even for the Arctic and other regions previously unaffected by wildfires. The report is released before the resumed 5th session of the UN Environment Assembly (UNEA-5.2) convenes in Nairobi, between 28 February and 2 March, 2022. 

The publication calls on governments to adopt a new ‘Fire Ready Formula’, with two-thirds of spending devoted to planning, prevention, preparedness, and recovery, with one third left for response. Currently, direct responses to wildfires typically receive over half of related expenditures, while planning receives less than one per cent. 

To prevent fires, authors call for a combination of data and science-based monitoring systems with indigenous knowledge and for a stronger regional and international cooperation. 

“Current government responses to wildfires are often putting money in the wrong place. Those emergency service workers and firefighters on the frontlines who are risking their lives to fight forest wildfires need to be supported”, said Inger Andersen, UNEP Executive Director. “We have to minimize the risk of extreme wildfires by being better prepared: invest more in fire risk reduction, work with local communities, and strengthen global commitment to fight climate change”. 

Wildfires disproportionately affect the world’s poorest nations. With an impact that extends for days, weeks and even years after the flames subside, they impede progress towards the UN Sustainable Development Goals and deepen social inequalities:

  • People’s health is directly affected by inhaling wildfire smoke, causing respiratory and cardiovascular impacts and increased health effects for the most vulnerable;
  • The economic costs of rebuilding after areas are struck by wildfires can be beyond the means of low-income countries;

·      Watersheds are degraded by wildfires’ pollutants; they also can lead to soil erosion causing more problems for waterways;

·      Wastes left behind are often highly contaminated and require appropriate disposal.

Wildfires and climate change are mutually exacerbating. Wildfires are made worse by climate change through increased drought, high air temperatures, low relative humidity, lightning, and strong winds resulting in hotter, drier, and longer fire seasons. At the same time, climate change is made worse by wildfires, mostly by ravaging sensitive and carbon-rich ecosystems like peatlands and rainforests. This turns landscapes into tinderboxes, making it harder to halt rising temperatures.

Wildlife and its natural habitats are rarely spared from wildfires, pushing some animal and plant species closer to extinction. A recent example is the Australian 2020 bushfires, which are estimated to have wiped out billions of domesticated and wild animals. 

There is a critical need to better understand the behaviour of wildfires. Achieving and sustaining adaptive land and fire management requires a combination of policies, a legal framework and incentives that encourage appropriate land and fire use.

The restoration of ecosystems is an important avenue to mitigate the risk of wildfires before they occur and to build back better in their aftermath. Wetlands restoration and the reintroduction of species such as beavers, peatlands restoration, building at a distance from vegetation and preserving open space buffers are some examples of the essential investments into prevention, preparedness and recovery.

The report concludes with a call for stronger international standards for the safety and health of firefighters and for minimising the risks that they face before, during and after operations. This includes raising awareness of the risks of smoke inhalation, minimising the potential for life-threatening entrapments, and providing firefighters with access to adequate hydration, nutrition, rest, and recovery between shifts. 

The report was commissioned in support of UNREDD and the UN Decade on Ecosystem Restoration. UNEP will be exploring how further investments can be made to reduce fire risks in critical ecosystems around the world.

About GRID-Arendal

GRID-Arendal is a non-profit environmental communications centre based in Norway. We transform environmental data into innovative, science-based information products and provide capacity-building services that enable better environmental governance. We aim to inform and activate a global audience and motivate decision-makers to effect positive change. GRID-Arendal collaborates with the United Nations Environment Programme and other partners around the world.

About the UN Decade on Ecosystem Restoration

The UN Decade on Ecosystem Restoration 2021-2030 is a rallying call for the protection and revival of ecosystems all around the world, for the benefit of people and nature. It aims to halt the degradation of ecosystems, and restore them to achieve global goals. The United Nations General Assembly has proclaimed the UN Decade and it is led by the United Nations Environment Programme and the Food and Agriculture Organization of the United Nations. The UN Decade is building a strong, broad-based global movement to ramp up restoration and put the world on track for a sustainable future. That will include building political momentum for restoration as well as thousands of initiatives on the ground.

UNEP@50: A time to reflect on the past and envision the future

The 1972 United Nations Conference on the Human Environment in Stockholm, Sweden, was the first-ever UN conference with the word “environment” in its title. The creation of the UN Environment Programme (UNEP) was one of the most visible outcomes of this conference of many firsts. UNEP was created quite simply to be the environmental conscience of the UN and the world. Activities taking place through 2022 will look at significant progress made as well as what’s ahead in decades to come.

About the UN Environment Programme (UNEP)

UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations.

February 24, 2022 0 comment
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CSR

Jaro Education announces “I Wish to Make a Difference” an education initiative to support over 1000 underprivileged children Introduces an education initiative as part of annual CSR activity

by Team Conscious Carma February 23, 2022
written by Team Conscious Carma

Jaro Education, an executive education focused edtech company, announced an education initiative – ‘I Wish to Make a Difference’ as part of its annual CSR activity. The company will partner with over a hundred orphanages across India to support the academic needs of more than a thousand children. The company will fund the tuition fee and other education-related expenditures for these children.

The initiative was kick-started by collaborating with Sneha Sadan, a Mumbai-based Orphanage. As part of the initiative, Jaro Education will also provide Smart TVs in each orphanage with an annual subscription of Toppscholars, an AI-based smart learning app for K-12 students, which will help in strengthening the academic performance of these students.

Speaking about the CSR initiative, Ms Ranjita Raman, Chief Executive Officer at Jaro Education, said, “As an organisation, we strongly believe in giving back to society. We want to empower underprivileged students by supporting their educational journey. Jaro Education aims to reinforce and uplift the downtrodden and underprivileged by helping them seek high quality and tech-driven education. The education initiative ‘I Wish to Make a Difference’ will be the needle-mover towards shaping India’s $5 trillion economy dream. Jaro Education will continue to stay firmly committed, accountable and lend a helping hand to those in need.”

Ms Raman further added, “Even employees at Jaro have provided extra efforts to go above and beyond their duty; generously donating a certain amount to make the world a better place”.

Jaro Education has actively contributed to social activities through book donation drives, providing funds to orphanages and old age homes in the past few years. Recently, Jaro Education also announced a global partnership with Deakin University and KPMG for Future Leaders Program. With its strong domain expertise and industry-relevant upskilling programs, Jaro Education has transformed the careers of over 3 lakh working professionals across diverse domains.

February 23, 2022 0 comment
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Environment

Deadly wildfires, noise pollution, and disruptive timing of life cycles:UN report identifies looming environmental threats

by Team Conscious Carma February 18, 2022
written by Team Conscious Carma

Wildfires are burning more severely and more often, urban noise pollution is growing into a global public health menace, and phenological mismatches – disruptions in the timing of life-cycle stages in natural systems – are causing ecological consequences. These critical environmental issues, requiring greater attention, are highlighted in the new Frontiers Report published on Feb 17th at Nairobi,  by the UN Environment Programme (UNEP).

This is the fourth edition of the Frontiers Report, which was first published in 2016 with an alert to the growing risk of zoonotic diseases, four years before the outbreak of the COVID-19 pandemic.

“The Frontiers Report identifies and offers solutions to three environmental issues that merit attention and action from governments and the public at large,” said Inger Andersen, Executive Director of UNEP. “Urban noise pollution, wildfires and phenological shifts – the three topics of this Frontiers report – are issues that highlight the urgent need to address the triple planetary crisis of climate change, pollution and biodiversity loss.”

The latest edition of the Frontiers report, Noise, Blazes and Mismatches: Emerging Issues of Environmental Concern, is released days before the resumed fifth session of the UN Environment Assembly (UNEA):

Noise pollution in cities is a growing hazard to public health

  • Unwanted, prolonged and high-level sounds from road traffic, railways, or leisure activities impair human health and well-being. This includes chronic annoyance and sleep disturbance, resulting in severe heart diseases and metabolic disorders such as diabetes, hearing impairment, and poorer mental health.
  • Noise pollution already leads to 12,000 premature deaths each year in the EU and affects one in five EU citizens. Acceptable noise levels are surpassed in many cities worldwide, including Algiers, Bangkok, Damascus, Dhaka, Ho Chi Minh City Ibadan, Islamabad and New York.
  • Particularly affected are the very young, the elderly and marginalized communities near high traffic roads, and industrial areas and far from green spaces.
  • It is also a threat to animals, altering communications and the behaviour of various species, including birds, insects, and amphibians.
  • At the same time, natural sounds can offer diverse health benefits. Urban planners should prioritize the reduction of noise at the source; investments in alternative mobility; and urban infrastructure that creates positive soundscapes such as tree belts, green walls, green roofs, and more green spaces in cities.
  • Positive examples include London’s Ultra-Low Emission Zone, Berlin’s new cycle lanes on wide roads, and Egypt’s national plan to combat noise.
  • COVID-19 lockdowns brought a new appreciation for green spaces and the reduction of urban traffic noise. Programmes meant to ‘build back better’ represent an under-utilized opportunity for policymakers, urban planners and communities to create additional green spaces for all.

Dangerous wildfire weather is projected to get worse

  • Each year, between 2002 and 2016, an average of about 423 million hectares or 4.23 million square km of the Earth’s land surface – an area about the size of the entire European Union – burned, becoming more common in mixed forest and savannah ecosystems. An estimated 67% of the annual global area burned by all types of fires, including wildfires, was on the African continent.
  • Dangerous wildfire weather conditions are projected to become more frequent and intense and to last longer, including in areas previously unaffected by fires. Extremely intense wildfires can trigger thunderstorms in smoke flumes that aggravate fires through erratic wind speeds and generate lightning that ignites other fires far beyond the fire front, a hazardous feedback loop.
  • This is due to climate change, including hotter temperatures and drier conditions with more frequent droughts. Land-use change is another risk factor, including commercial logging and deforestation for farms, grazing land, and expanding cities. A further cause for the proliferation of wildfires is the aggressive suppression of natural fire, which is essential in some natural systems to limit the amounts of combustible material, and inappropriate fire management policies that exclude traditional fire management practices and indigenous knowledge.
  • Long-term effects on human health extend beyond those fighting wildfires, evacuated, or suffering losses. Smoke and particulate matter from wildfires deliver significant consequences for health in downwind settlements, sometimes thousands of kilometres from the source, with impacts often exacerbated among those with pre-existing illness, women, children, the elderly and the poor. Changes in fire regimes are also expected to lead to massive biodiversity loss, endangering over 4,400 terrestrial and freshwater species.
  • Wildfires generate black carbon and other pollutants that can pollute water sources, enhance the melting of glaciers, cause landslides and large-scale algal blooms in oceans, and turn carbon sinks such as rainforests into carbon sources.
  • The report calls for greater investment in reducing the risks of wildfires; development of prevention and response management approaches that include vulnerable, rural, traditional and indigenous communities; and further refinements in remote sensing capabilities, such as satellites, radar and lightning detection.

Climate change disrupts natural rhythms in plants and animals

  • Phenology is the timing of recurring life cycle stages, driven by environmental forces, and how, within an ecosystem, interacting species respond to the changing conditions. Plants and animals in terrestrial, aquatic and marine ecosystems use temperature, day-length or rainfall as cues for when to unfold leaf, flower, bear fruit, breed, nestle, pollinate, migrate or transform in other ways.
  • Phenological shifts occur when species shift the timing of life cycle stages in response to changing environmental conditions altered by climate change. The concern is that interacting species in an ecosystem do not always shift the timing in the same direction or at the same rate.
  • These phenological shifts are increasingly disturbed by climate change, pushing plants and animals out of synch with their natural rhythms and leading to mismatches, such as when plants shift life cycle stages faster than herbivores.
  • Long-distance migrants are particularly vulnerable to phenological change. Local climatic cues that normally trigger migration may no longer accurately predict conditions at their destination and resting sites along the route.
  • Phenological shifts in crops in response to seasonal variations will be challenging for food production in the face of climate change.  Shifts in the phenology of commercially important marine species and their prey have significant consequences for stock and fisheries productivity.  
  • The full impacts of phenological mismatches require further research. Maintaining suitable habitats and ecological connectivity, strengthening the integrity of biological diversity, coordinating international efforts along migratory routes, supporting resilience and maintaining genetic variation within species are crucial conservation goals. Above all, limiting the rate of warming by reducing CO2 emissions is essential.

About the UN Environment Assembly (UNEA)

UNEA is the world’s most powerful decision-making body on the environment, and responsible for tackling some of the most critical issues of our time. This year, hundreds of key decision makers, businesses and representatives of intergovernmental organizations and civil society will gather for the second part of UNEA-5, taking place at the UN Environment Programme Headquarters in Nairobi.

About the UN Environment Programme (UNEP)

UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations.

UNEP@50: A time to reflect on the past and envision the future

The 1972 United Nations Conference on the Human Environment in Stockholm, Sweden, was the first-ever UN conference with the word “environment” in its title. The creation of the UN Environment Programme (UNEP) was one of the most visible outcomes of this conference of many firsts. UNEP was created quite simply to be the environmental conscience of the UN and the world. Activities taking place through 2022 will look at the significant progress made as well as what’s ahead in decades to come.

February 18, 2022 0 comment
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Sustainable Startup Stories

What’s in store for plant based industry in 2022?

by Team Conscious Carma February 17, 2022
written by Team Conscious Carma
Kunal Mutha, Founder, Only Earth

The ongoing pandemic has spurred a renewed focus on health and well-being among the consumer in India. Growing focus on sustainability, climate change and animal welfare are driving consumers to adopt a healthier lifestyle through plant based alternatives. Today’s consumer is educated and open to exploring food choices , want to understand where their protein comes from and want to feel good about what they eat.

Once considered as a trend, this plant-based movement now indicates a significant shift from being just a trend to becoming a way of life. Today’s consumers are educating themselves about health, food choices, sustainability, the health of the planet at large, and animal welfare and environmental footprint—all things that help drive the plant-based world. The COVID-19 pandemic had a huge impact and put what was already a floating market into overdrive. This pandemic has spurred a renewed focus on health and well-being, inspiring many people to explore adding more plant-based ingredients into their diets.

With people now looking consciously at alternatives, whether it is driven by thoughts of clean eating or contributing to help the environment, the time is right to offer more options for a balanced diet as consumers take an interest in the source of their food and drinks to be able to make informed decisions.

In today’s time vegan startups are ripe for growth especially after the pandemic has exposed the dark side of animal agriculture and reminded us of the importance of being healthy and fit. Globally it is accepted that the growth of a plant-based diet is important for not just for health and animal welfare but also to save the planet from climate change. Animal agriculture is the second largest contributor to greenhouse gas emissions after fossil fuels. It is also the leading cause of deforestation, water and air pollution and biodiversity loss.

It is not surprising then that Veganism has come a long way from existing as a micro-trend in the fringes to becoming a widely accepted mainstream movement. An essential part of what makes veganism so relevant today is our renewed focus on health. Any fitness enthusiast will tell you that what you put in your body is more important than the number of hours you put into your workout. The older generation didn’t have six pack abs to flaunt. The next generation however, strive to be fitter than ever which creates part of a large opportunity that vegan startups are well positioned to ride.

To make plant based food and beverage mainstream in India, we need to consider the eating habits of the consumer and provide greater choice and diversity without compromising on taste and experiences. In order to that we also need to mimic the local non-vegan or animal based products and give consumer the choice/freedom to make a shift to a vegan version of the product they were used to.

Simultaneously, we need to focus on 3 vital foundation for any food choice; that are taste, cost, and convenience.

Fundamentally, our food choice must first meet required needs for taste, affordability, and ease of purchase and preparation for the majority of consumers to consider it. Awareness is an important purchasing driver for unique food products, such as plant-based meat. If these three core drivers are met, consumers then have the opportunity to include their higher values into their food choices. Depending on consumer segment, these values include health, sustainability, or animal welfare.

What is in store for 2022?

The demand for vegan-based food is growing rapidly and exponentially and will continue from hereon. This year will also see vegan market grow even further. Whilst almost all types of food are available in vegan form these days like vegan-meat, vegan-milk, there are still some areas that need further research and development, such as cheese and protein based vegetables alternatives. Potato as a category has also made an appearance in plant-based milk apart from soy, almond and oats.

Extracting proteins from vegetables are also being eyed up for the plant-based protein market. Similarly, protein components like tofu, soy and beans are widely used as the main proteins in plant-based meat.

Plant-based baked goods are seeing a huge growth. With consumers’ love for sweets and baked goods, this market will continue to nurture in 2022, with more products and brands being launched on the market.

The potential for new ventures that cater to veganism is immense because of the growing interest in plant-based food, a huge influx of capital and the promise of scalability. Veganism has something to offer to everyone; be it impact for activists, wealth creation for investors or nutritious food for consumers. 

About Only Earth : Only Earth is a brand of vegan, plant-based beverages, initiated to help people make conscious consumption choices. Started by Kunal Mutha the company is based out of Singapore and the beverages are manufactured in Thailand and Sri Lanka. The sole vision is to help people eat right for a better tomorrow.

February 17, 2022 0 comment
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Products

Aspect climate projects launches climate-conscious footwear

by Team Conscious Carma February 15, 2022
written by Team Conscious Carma

With an ever-increasing need for transparency and accountability, and a focus on strategies to reduce our impact on the planet, beginning of 2022 sees the launch of ‘aspect climate projects’, the unisex vegan footwear brand which has been described as “the gold standard in sustainable shoe design”.

Each of the 54 parts that make up their first style ‘Suber’ have been considered for their impact on the climate and biodiversity, making them the most responsibly designed shoes on the market. The materials used are plant-based and have been chosen for their incredible natural properties as well as their ability to be easily replenished. The brand has focused on sourcing sustainable materials that enhance the footwear aesthetics, creating shoes that are better for the Earth, and better for your feet.

The uppers are Pinatex, an innovative hard-wearing alternative to leather that is made using discarded pineapple leaves, a by-product from the food industry. Waste coconut husk fibres combined with cork are used for internal components such as reinforcements and the footbed. These materials have durability, breathability and elasticity that provide long-lasting support and comfort, and through their upcycling, the brand helps to prevent the release of carbon through the normal disposal or burning. Using these byproducts also means there is no need for any extra land, water or fertiliser during the growth phase and their purchase gives added income to farming communities, helping to sustain plant-based, decarbonising economies.

There is also a focus on materials harvested from trees, such as cork, coconut, and the natural rubber used on the soles, as they stay in the ground and continue to sequester high amounts of CO2 from the atmosphere. As well as designing using carbon-sequestering plants, the brand will be offsetting one-tonne of carbon for each pair of the ‘Suber’ style sold, this goes beyond net-zero and has a net positive impact on the climate. UK-based founder Alex Ward, a self-confessed shoe geek, has worked for over 15 years in the footwear industry. He grew up with an interest in environmental issues thanks to his parents who managed a nature reserve in Essex.

Ward saw an opportunity to combine his love of nature and shoes by putting the planet at the heart of the design process. While other brands have attempted to replace elements of their shoes with more sustainable alternatives, Ward looked at the problem holistically, developing a design principle that considered every aspect of the shoe for its performance and impact on planetary well-being. This meant looking both inside and outside the shoe, considering all hidden components. He embraced the new exciting technical innovations that were challenging the current environmentally damaging practices and dug deep into complex supply-chains and trialled pioneering new materials. He looked for nature-based solutions, sourcing plant-based alternatives which delivered on sustainability while also being flexible and hard-wearing enough to be used in shoes.

The shoes have been independently reviewed for their impact on the climate by conservation consultancy Biodiversify. Founder Dr Mike Burgass commended aspect climate projects as a “gold standard example of how shoe design can truly consider environmental impact.” The full report is available to read at www.aspectclimateprojects.com. Ward wants to use his understanding of footwear design to challenge the way shoes are manufactured and to raise awareness of the industry’s impact on the environment. He comments: “aspect climate projects wasn’t created to sell more shoes, it was created to sell better shoes – ones that balance environmental impact with performance.

The vegan unisex shoes are available for pre-order at www.aspectclimateprojects.com and are available worldwide.

Some facts on Shoes

• Each year 24 billion pairs of shoes are produced, the vast majority containing plastics that don’t biodegrade.
• Plastic soles are the 7th biggest contributor to microplastic pollution
• Leather is used extensively too, the production of which (meat and leather) is catastrophic in terms of deforestation, biodiversity loss and greenhouse gas emissions. Traditional leather tanning methods are water-intensive and use harmful chemicals
• Although efforts have been made to address some of these issues, there has been a move towards replacing leather with plastic and labelling shoes ‘sustainable’ even if the majority was still made of synthetics
• Materials by part of shoe:
• Sole : Natural rubber 86%
• Upper : Pinatex 72% pineapple leaf fibre, 18% polylactic acid, 5% bio-polyurethane, 5% polyurethane
• Lining : 20% corn polymer, 40% recycled polyester, 10% pigmented polyurethane, 30% adhesive fibres
• Footbed : Coconut husk fibres / cork
• Reinforcements : Coconut husk fibres
• Lasting board : Coconut husk fibres
• Padding : Natural latex
• Laces : Organic cotton


February 15, 2022 0 comment
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Industry

Dabur becomes first Indian ‘Plastic Waste Neutral’ FMCG Company Recycles 100% of Plastic sold as Product Packaging in India

by Team Conscious Carma February 14, 2022
written by Team Conscious Carma

India’s largest Science-based Ayurveda major Dabur India Ltd has now become a 100% ‘Plastic Waste Neutral company’ in India, having collected, processed and recycled around 27,000 MT of post-consumer plastic waste from all over India in the 2021-22 financial year.

With this, Dabur has become the first Indian consumer goods company to achieve this landmark. Today, Dabur collects, processes and recycles the same amount of plastic waste that Dabur sells in its product packaging in a year, thereby becoming a ‘Plastic Waste Neutral’ enterprise.

“It is a matter of great pride for the entire Dabur family, who have worked towards not just collecting plastic waste from our cities, towns and villages, but also preventing the waste from reaching our landfills and oceans. This includes all types of plastic waste, from PET and HDPE bottles, PP caps and labels to multi-layered plastics and beverage cartons. As a Responsible Corporate Citizen, Dabur has always been recognized for its commitment towards sustainability and ecological responsibility. We have made significant progress in our Environment, Social and Governance (ESG) journey and have now become the first Indian FMCG Company to become Plastic Waste Neutral in India,” Dabur India Ltd Executive Director-Operations Mr. Shahrukh A. Khan said.

Dabur had set itself the target of collecting, processing and recycling over 22,000MT of post-consumer plastic waste from across India in the year 2021-22. “We surpassed that target three months ahead of schedule and have enhanced our full-year target to 26,956 MT. We work with government-registered recycling partners across the country and have taken progressive actions to reduce plastic waste in cities, town, villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different Recyclers, Waste-to-Energy Plants and Cement Kilns,” Mr. Khan added.

Dabur’s Plastic Waste Management initiative was rolled out in the year 2017-18 as part of the Plastic Waste Management (PWM) Rule 2016, 2018 (amended). Under this initiative, Dabur has till date collected a total of over 54,000 MT of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India. Dabur has also put in place a robust audit mechanism to ensure complete transparency and compliance to the state and central regulations and guidelines on Plastic Waste Management.

Moving forward on its mission to protect the environment and roll out special initiatives for ecologically sensitive areas, Dabur announced the launch of a new ‘Save the Environment’ campaign in Himachal Pradesh to create awareness within communities on managing plastic waste within their household. The Company will be distributing Cotton Carry Bags to replace the Plastic Bags that are currently being used in households, Dabur India Ltd Corporate Head-Environment, Health & Safety Mr. Tusar Pattnaik said.

As part of this commitment, Dabur has also been working with school children across small town and villages, educating them about various types of waste and the benefits of segregating them at source. “We have also been supporting government schools by supplying them with waste-bins, sanitation facilities, Information, Education and Communication (IEC) material, etc. These initiatives, we feel, will go a long way in creating a Swachh Bharat and Swachh Himachal Pradesh. We are also working towards improving the livelihood and health of local ragpickers, waste collectors, recyclers in the state,” Mr. Pattnaik said.

Dabur is a registered brand-owner with Central Pollution Control Board (CPCB) since November 2018 and with all State Pollution Control Boards across the country, and is committed to collect different types of plastic waste from across the country. “We take our impact on the natural resources in the communities where we operate seriously and have put in place measures to not merely comply with regulations but to responsibly take care of our country and the Planet, preserve its beauty and resources for future generations. Every action at Dabur is a step towards a sustainable future,” Mr. Pattnaik added.

About Dabur India Ltd.: Dabur India Ltd. is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Food & Beverages category.

February 14, 2022 0 comment
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ApparelSustainable Startup Stories

Aab, connecting folks to folk embroidery

by Team Conscious Carma February 8, 2022
written by Team Conscious Carma

“Aab is connecting folks to folk embroidery! A reinterpretation of heritage hand – embroideries, Aab’ s journey originated in the vibrant culture of Punjab and is inspired by the graceful Phulkari”, founder Shreya Mehra.

Derived from the Persian & Punjabi word for water, ‘Aab’ represents the flow in the exquisite and age-old hand-embroidery technique of Phulkari. In the post-partition Punjab, the craft lost its charm & intricacy in designs replaced by mass machine-produced Phulakri. By engaging the essence of handcrafted heirloom crafts and bringing them back to our everyday life, the brand strives to rekindle the relationship between people and their cultural legacies, just like it did for Shreya while she was traveling around the world. The Brand has been founded on the philosophy that our culture grounds us and when art & culture aren’t preserved, a part of us that was shaped by it also breaks. Thus, in reviving a fading folk art Aab is connecting people to their cultural legacies & roots.

Each piece at Aab is painstakingly created with 100% hand-woven fabric, which is hand embroidered with illuminous patt silk thread utilizing traditional Phulkari techniques. The brand boasts of a dedicated team of traditional craftspeople, research professionals, designers, technical experts and more, all working towards the development of this one craft and its numerous aspects. Aab takes inspiration from all five distinctive and beautiful types of Phulkari designs- Baghs, Darshan, Dewars, Sainchis, Thirmas and Chopes. The in-depth knowledge of these designs as well as the craft sits at the core of the brand. It also ideates a perfect amalgamation of ideologies and art into producing some of the most unique and timeless Indian designs on contemporary silhouettes apt for wearing everywhere.

Their latest launch Matsya, is a Collection of marine life motifs inspired by the first Avatar of Vishnu on contemporary silhouettes infused with the defining bright colours and geometric designs of Phulkari. The collection has been made using Recycled Handloom Fabrics & natural dyes.

The Mátsya collection celebrates this relationship between fish, and water representing Mátsya & Aab. Existing in Tandem, revitalising the cycle of being. Mátsya is a collection of marine life motifs on contemporary silhouettes infused with the defining bright colours and geometric designs of Phulkari. Matsya is a heritage craft outfit which is hand-embroidered, handwoven, sustainable, recycled, and made up of traditional techniques.

Aab was founded in 2021 by Shreya Mehra, a media graduate from the London School of Economics and Political Science. After working in the media industry for a few years, she gave up a straight laid career path to build a fashion start-up. Starting from the scratch, which involved studying and researching on traditional techniques of Phulkari, finding artisans, product development (i.e. Phulkari is always a dupatta traditionally – Aab is the first brand to innovate Phulkari in contemporary silhouettes) and eventually building a brand and setting up an apparatus for production & marketing

Her vision is to re-ignite the lost charm and breathe a new life into this 2000-year-old heirloom craft through the medium of design intervention and storytelling. Aab is expanding the scope of the craft from traditional dupattas to versatile everyday wear.

Available at– https://aab-label.com/

February 8, 2022 0 comment
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ApparelSustainable Startup Stories

The house of Ara – Manifesting art from ancient traditions

by Team Conscious Carma February 4, 2022
written by Team Conscious Carma

The mother-daughter duo behind the new sustainable boutique on the block have a vision of creating fashion that gives back. “Fashion is not just a passion for us, it’s also integral to the bond I share with my mother. When we set out to build The House of Ara, it was never going to be just to share our sense of style and aesthetics. We believe fashion can be used to uplift artisans, change attitudes and help our customers build a sustainable closet. Of course, we also want to exhibit and explore the traditional Indian art that has been ignored for far too long by bland western styles of fast fashion”  Avani Chandan

The house of Ara is named after a constellation of stars in the Southern Hemisphere, and is an apt name for this new brand by Avani K. Chandan and her mother Savita Jain, as they aim to revive ancient Indian traditions of patterns in vivid, modern silhouettes. This journey has been years in the making, beginning with Savita Jain’s abiding passion for fashion. While this may not have instantly passed over to her daughter Avani, destiny was at play when she was on her travels in Italy. A chance encounter with stunning designs at a boutique was the spark of inspiration she needed to take the plunge, and thus The house of Ara was born.

Fashion isn’t the only motivation for the duo. The brand is also important from the lens of sustainability. Crafting sustainable fashion for India is not a mere trend within The house of Ara, it’s an ideal. Every fabric used is organically grown and every colour printed is naturally derived from herbs and flowers. Even the packaging used is eco-friendly. Along with carrying a stylish, western approach to their designs, the Indian fabrics and prints also support rural artisans from different parts of the country, as they are the true heritage of India’s clothing traditions. Sustainability of both art and nature is their driving force when it comes to birthing The house of Ara, as the founders have envisioned a world where they can admire and take inspiration from Mother Nature, while also preserving her beauty by shunning ‘fast fashion’ production techniques.

“It hasn’t been an easy journey, but it never is when you follow your heart’s desire! We do face obstacles in terms of connecting with the right type of artisans, making them apply their art to sustainable fabrics, while also sourcing these fabrics that are eco-friendly. We never thought it would be easy, but we deal with each obstacle as it comes and over time we get better. There was a time when we would only sell to private buyers and display our work in exhibitions, but now the foundation of The house of Ara is well and truly ready!”, says Savita Jain

The very first collection released by the house is inspired by the Indian art of Ajrakh, which is a block-printing technique that uses floral patterns. The house of Ara has used this traditional style to create garments like skirts, jackets and other modern garments which would previously never have been adorned with block-printing. The fabric used is a Cupro fabric that was selected because of its sustainability benefits. This focus on being eco-conscious extends to the packaging, which is 100% biodegradable. The mother-daughter duo have big plans for the expansion of The house of Ara, and consider it their mission to create fashion that gives back to its community.

Also, in an attempt at being environmentally conscious, the brand has created packaging that transforms into a cushion cover. A constant reminder of our mission. 

February 4, 2022 0 comment
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Wellness

Amrutam Ayurvedic Launches Onion Shampoo and Onion Oil

by Team Conscious Carma February 2, 2022
written by Team Conscious Carma

A miraculous discovery…
Onion, an infallible cure for baldness!

Apply onion oil and onion shampoo in winters to receive tremendous hair benefits. According to a 5000-year-old book, “Sharangdhar Samhita” combined with medicinal plants found in Indian Jungles, it has been factually said that onion oil, along with onion shampoo … stops hair fall, makes hair grow faster, thicker and eradicates baldness.

To increase your confidence in scalp hair, apply onion oil to the roots and ends of your hair, let it stay for a while and then wash it off with onion shampoo. This is the most simple, effective and extremely durable way of boosting and promoting healthy hair growth.

!!पलाण्डु: पलति रक्षति, पल रक्षणे!!  (आयुर्वेद द्रव्यगुण विज्ञान) meaning, onion is wonderfully capable of strengthening scalp hair potency!

Onion is also considered to be the ruler of hearts…
In the Sanskrit language, onion is called by various names like Palaanduh, Yavanesht, Durgandh and Mukhdushak.

It is natural to use hot water for washing hair in winters, but it makes hair brittle, lifeless and weaker, resulting in more hair fall. It troubles people to see the intensity of hair fall during this season, and they get fearful of losing hair and becoming bald.

Youth and women suffer the most when it comes to the problem of hair fall. Hence, it becomes essential to use onion oil and onion shampoo.

Chemical Composition of Onion: Onion naturally contain Antioxidants, Antifungal properties, Anti-obesity, Vitamin A, Vitamin C, Vitamin E, Vitamin B complex, Anti-inflammatory, Antiseptic, antibiotic (antibiotic and antimicrobial), etc.

Assists in promoting and improving blood circulation in the scalp as blood flow is directly connected to hair health; onion oil improves blood circulation and is beneficial in promoting hair strength and density.

About Amrutam Ayurvedic – An ayurvedic lifestyle brand and a wellness community, in Gwalior, Madhya Pradesh, is a wellness brand that strongly believes and endorses the idea ”Health is Beauty” which means if you are healthy, you are beautiful. Amrutam’s recipes have been developed by modifying the ancient wisdom in Vedas & Ayurvedic Principles to suit the needs of a Modern Lifestyle

Handpicked from various farms and forests, all Amrutam recipes have therapeutic properties. It works on the root cause of the problem and cures the lifelong impact of modern habits of uncertain eating time, untimely sleeping hours and excessive use of synthetics.

We aim to build a global community who follows a lifestyle defined by Ayurvedic principles by offering resources and recipes derived from Sanskrit texts and knowledge in Vedas to suit our modern needs.

Amrutam is 100% herbal packed with love, care and most importantly prayers. Completely free from harsh chemicals and harmful colours. Its signature product portfolio ranges from health care to hair care, skincare as well as gourmet recipes. Amrutam Ayurveda Lifestyle Book is quite popular among beginners looking for guidance in starting their journey with Ayurveda.

Price – Onion Shampoo – 649/- INR
Onion Oil – 449/- INR
Onion Haircare Combo – 1043/- INR

Available – www.amrutam.co.in

February 2, 2022 0 comment
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