The memorandum of understanding outlines areas of association that is aimed at strengthening livelihood opportunities for tribal artisans and producers.
Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) and Industree Foundation have signed an MoU for initiatives related to marketing and promoting tribal products. The MoU signed by Shri Pravir Krishna, Managing Director, TRIFED and Shrimati Neelam Chhiber, Co-founder, Industree Foundation, is aimed at improving the livelihood of tribal artisans and producers through strategic inputs. Areas of the association outlined are Retail Marketing of tribal handicrafts and handloom products, TRIFOOD Project, and Van Dhan Yojana.
As a part of the association, Industree Foundation will assist TRIFED in strengthening its presence through a variety of modes, including branding, packaging, etc. Industree will also assist TRIFED in finding appropriate partners and professional managers for the TRIFOOD value addition facilities, besides training managers and paraprofessionals from communities to manage the Van Dhan collectives. As part of the agreement, Industree will work on accessing various funding opportunities available via CSR, domestic and international donor agencies to support the Van Dhan Yojana and other projects. TRIFED is instrumental in the procurement and marketing of handicraft, handloom, and natural products produced by tribal artisans and tribal entrepreneurs through its Retail Chain Network of 144 showrooms “Tribes India”, located across the country. Industree Foundation promotes and fosters producer-owned collectives, and creates access to national and international markets for the products as ‘final mile’ access.
Speaking on the occasion Neelam Chhiber, Co-founder of Industree Foundation said, “We are delighted to be partnering with TRIFED. The synergies are great, as is the common commitment – TRIFED has done remarkable work in safe-guarding livelihoods for the marginalized tribal community and for the promotion of tribal craft and products. Industree will support TRIFED with its on-ground experience and reach.”
About the Organisations Involved :
Industree Foundation
Established in 2000, Industree Foundation holistically tackles the root causes of poverty by creating an ownership based, organised creative manufacturing ecosystem for women.
The Foundation works with a vision to co-create an ecosystem with farmers, artisans, and stakeholders, creating a new way of building sustainable enterprises and work culture. Its mission is to work towards economically and socially empowering women from marginalized communities in off-farm, natural resource based and value-added farm occupations. This is done by enabling them to equitably engage with global and local markets through producer-owned enterprises, thus becoming wealth creators for them, creating resilience to life crises, and helping society meet its sustainable development goals. Their approach has tripled the incomes of artisans in non-farm occupations by leveraging their artisanal skills and integrating them into the creative industries sector.
The Foundation works with a vision to co-create an ecosystem with farmers, artisans, and stakeholders, creating a new way of building sustainable enterprises and work culture. Its mission is to work towards economically and socially empowering women from marginalized communities in off-farm, natural resource based and value-added farm occupations. This is done by enabling them to equitably engage with global and local markets through producer-owned enterprises, thus becoming wealth creators for them, creating resilience to life crises, and helping society meet its sustainable development goals. Their approach has tripled the incomes of artisans in non-farm occupations by leveraging their artisanal skills and integrating them into the creative industries sector.
TRIFED
Tribal Cooperative Marketing Development Federation of India Ltd. (hereafter referred to as TRIFED) is mandated with the marketing and development of tribal products with the ultimate objective of socio-economic development of tribal communities in India. TRIFED aims to improve the livelihoods of tribal communities by creating a sustainable market and new business opportunities for them based on their culture, knowledge, and traditional skills whilst ensuring fair and equitable remuneration.
