SWATTI KAPOOR embodies a way of life that is rooted in culture, craft and community. We stand at an interesting intersection of local and global, traditional and innovative, classic and contemporary. We believe in looking back while moving forward. We are about slow living with sustainability at its heart. For us the process is as important as the product. Our story is a collective narrative of all the makers whose shared efforts culminate in a beautiful legacy.
SWATTI KAPOOR grew as a response to an ever-changing world. It signals a shift from rapid consumption and disposal to ethical choices and mindful living. It recognizes that green fashion is no longer an alternative, but a necessity. “We take responsibility for the earth in our small way and consciously strive towards reducing waste and devising eco-friendly methods of crafting our garments. We also operate on a made-to-order model, eliminating typical inventory issues that lead to over production.”, says Designer Swatti Kapoor.
Swatti’s interest in fashion started early on in her life. Seeing her mother work in the garment industry for many years, she grew up surrounded by sketches and swatches! She understood that clothes were an expression of one’s own self… a story with an effortless narrative. To hone her craft and to fall deeper in love, Swatti joined the National Institute of Fashion Technology (NIFT) in the capital and graduated in the year 2010.
Her love for Indian textiles, made Fabindia an obvious choice as her first stint in the industry. After setting a sound base, Swatti, went on to learn a completely different language of fashion. At the complete opposite end of the spectrum, she trained under the mighty and majestic Tarun Thailiani . After spending 5 years under his guidance, Swatti was ready to embark on her own journey. Thus – Swatti Kapoor the label was born as an occasion wear label.
However, after the birth of her daughter, Swatti decided to give a break to her professional career and devote all her time in bringing up her little one. In 2019, Swatii relaunched her label and this she focused on pret wear. And she went on to participate in Khadi and Village Industries Commission’s (KVIC) pan-India designer contest which was organized for the first time in the year 2021 to show the transformation of khadi as a fashion fabric and promote it. Out of over 300 designers across the country, Swatti was among the 10 designers who were shortlisted for the khadi fashion show organized by KVIC and curated by the Fashion Design Council of India (FDCI). Swatti was declared the winner and took home a cash award of ten lakhs. Sunil Sethi, Chairman, FDCI, who is also Honorary Consultant/Advisor for khadi promotion, and fashion designer Anju Modi were among the jury members for Khadi Designer Awards.
“I work with handloom, and I wanted to present a sustainable collection. The focus was on presenting khadi with a lot of Indian craft and technique”, said the designer about her award winning collection. At Swatti Kapoor, our range of clothing revolves around the premise of inspiring thoughtfulness. We use handwoven textiles, natural materials and artisanal techniques to create products with a global and timeless appeal.
Swatti is now looking forward to her participation in the forthcoming FDCI X Lakme Fashion Week to be held from 23rd to 27th March 2022, in New Delhi. Her Fashion show is slated on March 25th wherein she will be showcasing her latest pret collection.
Label Swatti Kapoor available at : www.swattikapoor.com