“Life is too short to live by someone else’s expectations of you!. The only regrets you have at the end of life are the chances you didn’t take. So live your dreams and make them come true. Life’s too short for procrastination.”
Passionate, effervescent and forever in motion, Shabia, the founder of Wild Earth, is a whirlwind of energy and fun. A Bsc graduate in chemistry, Author of bestselling book Mamma Mania, Winner of the Rex Karmveer Chakra Award for two consecutive years and also awarded with the TOP 50 Rising Stars Award by UK based We are the City, ICICI Advantage Woman Awards, Woman of Influence Award, WoW personality award, She The People Digital Achievers Award, Times She Unltd Award by Bombay Times and many more.
After being a part of the entertainment industry for close to 2 decades, Shabia had begun to be disillusioned by the industry, the culture and its people. The erratic schedule coupled with her desire to spend quality time with her daughter had started to weigh on her mind.
Lot of us have this habit of reading scraps of papers lying around, the stories behind classmate notes and the ingredients in the multitude of cosmetics we buy for us and our family. Shabia also had this habit and every time she read the things that actually went into the soaps, creams her concern grew. She was increasingly growing unhappy with the products she was using, especially for her daughter.
And one fine day on a cold January morning, a very simple recipe of a body scrub caught her attention. Armed with the knowledge that all the ingredients are available at her home, she set out to concoct it up. All done, and after bathing with it; She came out of the bathroom smiling. “I had an epiphany. That’s how Wild Earth was born”, grins Shabia.
Wild Earth makes natural body products free of harmful chemicals. All their products are made with the best of natural ingredients and, essential oils and most importantly handcrafted with love. The products range from soaps to luscious body butter to lip-smacking lip balms, sulphate free shampoos and delicious body scrubs.
A journey that began by using the products for self and close friends moved on to selling online for the first two years, participating in exhibitions and started to grow purely by word of mouth. Being bootstrapped every leg of the way helped them to keep things under control and enhanced their growth. “In our third year, we scaled our operations and now have got into retail in a big way. Corporate gifting is another avenue where we do very well as our products make great gifts. We are also venturing into exports now” elaborates Shabia.
Being handmade and full of natural ingredients, Wild Earth has a huge target base. Anyone with a willingness to lead a healthy, natural lifestyle be it, Women, babies, kids and men are their target audience as Wild Earth’s products are safe for the entire family.
Soaps, cream and scrubs that let us give our skin a royal treatment at affordable prices is their biggest selling point. Awesome quality and diligent customer service have let them enjoy great customer loyalty from the early stages.
A simple entrepreneur with her right attitude and at the right place she strongly believes that if our intentions are right, the product is good, and you give its marketing the right spin, the venture is bound to make its mark. “Innovation is the name of the game and today the online space is a huge boon for new entrepreneurs like me. How you use it to your advantage is what sets you apart from the rest of them. Finally, there is no one in this world who will believe in your product more than you do. So make it the best, believe in it and then let your customers shout out loud for you. That’s her mantra!”.
Website – www.wildearth.in