As global citizens it is a responsibility to reduce plastic waste and help in curbing the global environmental crisis on plastic. In the beauty industry, 153 billion units of plastic is products and 40% of that is single use plastic that would end up at a landfill. In a movement to stop use of single use plastic there has been a rise of eco conscious consumers who are giving a boost to products that support sustainable beauty. Hence Kiehl’s as a brand has planned a future with zero waste.
Kiehl’s India has devised a programme to get consumers to kickstart their sustainability journey. As part of the Recycle & Be Rewarded Programme, all Kiehl’s stores have a recycle box where they can take their empty product containers for recycling. They are rewarded for taking this step towards a better future, and earn points that can later be accumulated and redeemed for Kiehl’s products.
In this journey Kiehl’s plans to Refill today, Reduce the waste by tomorrow and in the future rethink on making future more sustainable. This requires a paradigm shift –as the first step towards zero-waste vision, looking at ways to reduce waste, especially from a packaging perspective. Kiehl’s India products are also manufactured sustainably. The formulas are made with 98% renewable ingredients, 80% post recycled material and use renewable electricity.
Since its inception in 2020, the Co2 emissions have been reduced by 82%, water consumption has been reduced by 21% and waste generation has been drastically reduced by 36%. The Recycle & Be Rewarded Programme has increasingly gained popularity and brings in a growing number of consumers to the store to participate in the initiative.
Since 1851, Kiehl’s has always strived for better – from responsible formulations, packaging & manufacturing to supporting communities and helping to reduce environmental impact. Kiehl’s is proud to continue its journey towards a Future Made Better™ with its first foray into refillable beauty – Kiehl’s Pouch Refillables. Refill, reuse & reduce single-use plastic waste in your daily routine with rich, gentle & refreshing body care. The Creme De Corps is a sumptuous all-over body moisturizer enriched with cocoa butter and squalene that helps visibly restore dull and dry skin into radiant, soft and supple skin.
Simple yet mindful steps taken by a beauty brand such as Kiehl’s is helping transform consumers as well to join hands and ensure a better. To innovate and execute such initiatives that promote the greater good is key to cleaning up our act as a society and becoming a powerful force against the environmental crisis. The Earth is our home and we must work tirelessly to sustain it in its entirety for the generations to come.
