Kaleen India unveils Pure Life, 100% natural rugs

by Team Conscious Carma

At Kaleen India, every rug brings to life an old craft, while fitting perfectly well into the spaces of today. In the 21st Century, Sustainable and healthy ecosystem is the major responsibility of the current generations. Keeping the thought in mind, Kaleen’s team of experts gave birth to the “Pure Life” collection of Area & broadloom rugs.  As the name suggests, these rugs are 100 per cent natural – from the utilisation of non-toxic chemicals to the all-natural wool to eco-friendly dyeing process and latex. Inspired by the growing need for sustainable and environmentally conscious products, this line of rugs is made on handlooms in India to reduce the carbon footprint during their process of creation. Each rug in the series is biodegradable as well as hypoallergenic in nature.

PureLife rugs are from the green product category and Kaleen’s purposeful design projects. They reflect the philosophy of conscious living and holistic development of man and nature. Moreover, the colour palette of PURE LIFE collection is all-natural wool, mostly shades of white, grey, brown depending on the breed of the sheep. In addition to that, there is no use of oils in the production of this broadloom, no harmful chemicals, and all-natural glue. Some rugs are dyed in GOTS (Global Organic Textile Standard) approved organic colour with a rich texture refined pattern.

“Non-toxic and re-purposed products lower the impact on the planet and fits perfectly well with the well-being of the home & living environment. These cosy, warm rugs are a conscious choice towards sustainable living, something that we all want to contribute our part to Mother Earth”

says Radhe Rathi – Director, Kaleen India.
Kaleen india living room with rug

About Kaleen India:

A passion-driven rug company that finds its origin in a 50-year-old textile family business. It is counted amongst the global pioneers in manufacturing and distribution of multi-category floor-coverings. The brand works with 3200 + local artisans in its birthland India to create thoughtfully designed and carefully handcrafted area rugs and broadloom.

Availability: www.Kaleen-India.com

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