The collection is driven by a Passion For Tailoring And Uncompromising Craftsmanship
Founded in 2018, Hanna Fiedler is a London-based womenswear brand that specializes in effortless and timeless pieces that equip women to feel empowered, free, and comfortable.
Working with a small-scale network of manufacturers across the UK, Hanna Fiedler merges traditional tailoring methods with a minimalist aesthetic to create high-quality garments whilst supporting local British craftmanship and working exclusively with natural fabrics including organic cotton, linen, silk, and wool.
Fiedler’s training as a bespoke tailor informs her designs and her appreciation for craftsmanship and quality. Her background in design and pattern cutting, her work with the Berlin Opera Foundation as well as her time at Gabriela Hearst and McQ Alexander McQueen have helped to cultivate and shape Fiedler’s taste for rich and refined fabrics and graceful silhouettes.
“I call my collections chapters rather than seasons. Like chapters in a book, each collection ties in with the next one and like a book’s characters, my designs have a story to tell which goes beyond a short-lived appearance, they develop and keep having an impact on the story of the brand overall.” Founder and Creative Director, Hanna Fiedler
Following the incredible success of Fiedler’s first Harrods pop-up over the summer, the brand is thrilled to announce their residence at the iconic Burlington Arcade. In their new home, Fiedler will be offering made bespoke tailoring to order and special order, as well as the most recent collections for purchase.
Sustainability is at the heart of the Hanna Fiedler brand and the designer has been awarded the Eco-Age Brandmark in recognition of designing exclusively with natural materials and celebrating domestic production through working with local manufacturers. Fiedler is constantly striving to improve and seek solutions that allow the collections to be more responsible and ultimately have a positive impact on the industry and planet.
In line with the quest to minimise waste, the brand offers a select range of accessories, such as the Laura Bag, Alma Pochette and Anni Sleep-Mask that are crafted from hand-woven silk panels made using left over fabric scraps from the ready-to-wear collections. This technique allows for the reuse of even the smallest scraps of silk and drastically reduces fabric wastage.