A Sustainable Era Has To Begin, With ‘Earthum’ It Has

by Team Conscious Carma

When it comes to keeping our environment clean and healthy, we lack awareness of it. Starting from using plastic straws to toothbrushes to cutlery to plastic bags we are harming the environment in every possible manner. Aquatic life is the one that is being hampered the most by our deeds. In helping and teaching us how to be effective and efficient in sustainable products, EARTHUM a brand that deals in sustainable products have come up in the market with an aim of bringing a change in society and our daily habitual products. 

“Back in 2019, the idea of Earthum came while brainstorming about a business idea where we can reform a product that is a huge pile-up in the garbage and can’t be reused or recycled or upcycled”,  Says Co-founder Tanishq Gupta.

Our mission and vision is to establish a brand that people could trust for good and sustainable products with hopes to bring a change towards the future of our coming generations. “In coming 5 years, we see our brand achieving the feat of bringing down the mountains of garbage all across the country by reducing the number of single-use plastic to our sustainable product line” Tanishq, adds. 

Earthum is bringing in products that are eco-friendly, biodegradable, and are naturally sourced. The top Flagship products the brand has already introduced to the market are Bamboo toothbrushes, which grows faster and doesn’t disturb the ecological balance; ToothABS, is a tablet which is a new form of toothpaste that helps in decreasing the use of plastic tubes and be minimal on non-recyclable products. 

The name of the brand EARTHUM itself tells you the vision which is EARTH + HUM = EARTHUM. We believe that earth is not our permanent asset, but our current liability and we should treat it the same way. We want to hand over a planet to the future generation for which they are thankful, clean air they can breathe in and the natural habitat they can enjoy in.

Earthum toothbrushes

We at Earthum also have been inculcated with the passion to bring a change to the regular brushing habits. Our first and foremost mission is to educate the youth of the country about the need for sustainable and organic replacements of already existing toxic substances in the shape of products. The second is to sell the product once they are educated and then to talk about the benefits of their product. We want to be selfless while educating them about the harmfulness and the need for replacement. Replacing the plastic toothpaste tube and adapting to new alternatives like, toothpaste tablets that contain no chemical ingredients and requires less water consumption pre brushing process is a brilliant step forward to sustainability. 

The market is still growing, and a number of new players are entering it with more innovation in the product line. As India is a country of millennials who are always keen and eager to find solutions to existing problems, we are here to do the same.

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