Walking down the aisles of fancy products with minimalistic lettering, these products yell age-defying, skin brightening to pore-minimizing benefits with their “suspicious-six’’ ingredient list strategically mentioned on their luxurious packaging.
Have you ever thought of cross-checking or even getting into a detailed understanding of the ingredients? If you haven’t, it’s time you must delve into the formulation list of each product before you make a purchase because there’s an ugly truth associated with the glorious beauty industry: animal testing and toxins. Luckily, there’s a clean way to be more conscious of your health and environment by choosing clean over chemicals. Clean beauty is the dawn of a new evolution in the beauty arena with an alternate range of natural, organic, toxin-free, cruelty-free beauty products. It’s no secret that clean beauty is widely celebrated for its sustainability and miraculous skincare benefits in the most eco-friendly manner.
Have you ever thought that your daily beauty regime has an impact on the environment? Did you know that we dump around 2.12 billion tons of waste every year, out of which 75 per cent of waste is from the beauty industry? Unfortunately, our environment is paying the price of our overwhelming consumption of plastic and toxic ingredients that are not eco-friendly. It’s high time that we all should make a switch to eco-conscious alternatives not only for the benefit of our health but for the whole planet. Choosing clean, non-toxic, cruelty-free beauty products with sustainable packaging will be a baby step towards bringing in a huge change in the beautiful panorama. From packaging to ingredient sourcing, the beauty industry is evolving to be more conscious and sustainable for you, the future, and our planet. Let’s find sense in sustainability to do our bit for Mother Nature. Here are a few reasons why sustainability is the need of the hour.
Recycling Product Empties
Clean beauty brands stand strong and strike off the most egregious beauty sin: not recycling the empties. This initiative has definitely brought a change in the beautiful landscape and stops your product from going into landfills. A small effort that has a big impact on our landmines and oceans, all you have to do is send back the product empties that you have purchased from them and let the planet be grateful to you for your deed.
Reducing The Carbon Footprint
Sustainable brands promise to serve nature and the environment with the most transparent and conscious practices. Using clean products free from nasties such as silicones ensures that the product has less of an impact on the planet with carbon emissions. And, this is an important concern to address as it is causing global warming. Our carbon footprint is responsible for causing carbon oxide and other greenhouse gases that eventually trap that sun radiation causing the earth to heat up.
You Can Use Refills
It is great for both the environment and your budget. Most of the clean brands have started refill programs, so you don’t have to keep stocking up on empties and discard outer packaging each time you finish your product. You can get your hands on the refill, which is just perfect for the environment and your pocket.
It’s Simple
In the era of minimalism, simple formulations are not only good for the skin but proven to be eco-friendly too. We all should pick a product that is twice as nice and do the right job for you. Picking up multi-purpose, simple clean beauty products like lip and cheek stains can be the best way to keep two extra products from ending up in the landfills.
You know what you are using
Clean beauty is all about transparency and formulated using ethically sourced, natural, and organic ingredients without any toxins and cruelty. An environmentally woke brand with plant-powered constituents is sure to keep your skin and planet happier and healthier.
It’s never too late to start a non-toxic journey and be sustainable with your choices. A small step towards greener choices in favour of our planet will definitely make a difference. This time your actions will be louder than words, read the label before you purchase any brand. Always opt for a brand that resonates with your values and thought process and know that the power is in your hands to make the change and be the change.
Consider all the factors: what is in it? Is it recyclable? How was it made? And you’ll know it.
Naina Ruhail Co- Founder Vanity Wagon
DISCLAIMER: The views expressed are solely of the author and CONSCIOUS CARMA does not necessarily subscribe to it. CONSCIOUS CARMA will not be responsible for any damage caused to any person or organisation directly or indirectly.
