ASUS Announces #DiscardResponsibly Initiative on International E-Waste Day

by Team Conscious Carma

With a pledge to build a greener ecosystem and in observance of the International E-waste Day, ASUS India, Taiwanese tech giant, today announced a new initiative, #DiscardResponsibly, to evoke a sense of accountability amongst citizens. The new initiative is a step taken towards building a sustainable environment by creating awareness around the impact of careless dumping of electronic waste on the environment and at the same time, enabling citizens to dispose off e-waste sensibly. There is also a digital consumer engagement activity planned wherein two winners stand a chance to win exciting ASUS goodies. The campaign will go live on International E-waste Day, 14th October, and will run till 31st October. 

With the rapid pace of innovation and easy accessibility, the adoption of new technologies has increased over the years, as we tend to frequently replace our old gadgets and electronics with the latest ones. Seldom do we pay attention to the end of our products’ lifecycle and often throw them away casually.

ASUS’ #DiscardResponsibly is an endeavor to not only educate and spread awareness but also help consumers to responsibly dispose of their e-waste, by offering free of cost home pick-up for the discarded gadgets across India during the campaign period. ASUS has released a Toll-Free Number and a microsite to efficiently activate the e-waste management drive. All the consumers need to do is call on Toll-Free Number 1800 2090 365 or visit to provide their information such as name, contact number, email, and address to schedule a pick up slot, following which ASUS representatives will come to collect the e-waste from their place. ASUS is driving the #DiscardResponsibly campaign through their retail network as well to spread maximum awareness. The sales representatives shall inform walk in customers about the initiative and the simple steps to be followed to reach out to ASUS to collect their e-waste 

Talking about the campaign, Mr. Leon Yu, Regional Director, System Business Group, Asus India & South Asia, said, “According to a recent UN report E-waste quantities are rising 3 times faster than the world’s population and 13 per cent faster than the world’s GDP during the last five years. More cooperative efforts are required to make people aware of this increasing issue and take appropriate countermeasures supported with appropriate research and training. In our endeavor to build a sustainable environment for a promising future, we are rolling out the #DiscardResponsibly initiative enabling safe collection and disposal of e-waste. Through this campaign, we aim to spread awareness and at the same time, encourage people to take accountability of their ecosystem by adopting ecofriendly practices.”

Further to motivate people to come forward towards building an e-waste free environment, ASUS is also running an exciting contest as a part of the campaign, where people need to click a picture while disposing off their e-waste to ASUS and post it on social media platforms, using #DiscardResponsibly, #ASUS hashtags and tag ASUS India handle. Two lucky participants, driving maximum engagement around e-waste on their post during the 18 days’ campaign period, will stand a chance to win ASUS goodies.

Request for E-Waste pick-up can be made through the following:

People who wish to discard their e-waste after 31st October’21, can continue to reach out through toll free number 1800 2090 365 to get the details about ASUS India disposable centres across the country.

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About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies. 


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