Beverage Giant Coca-Cola Plans To Launch Paper Bottles To Prevent Plastic Pollution
Nearly 50% of the plastic we use is single-use plastic. Rising plastic pollution around the globe has been considered to be one of the biggest environmental threats, with an estimated 8 million tons of plastic waste escaping into the oceans from coastal nations, according to National Geographic. The report further stress that plastic waste has been the root cause of the death of millions of animals every year, from birds to fish to other marine organisms. Nearly 700 species, including endangered ones, have been known to have been affected by plastics.
As the charity initiative ‘Break Free From Plastic’ in its annual survey last year named industry giants like Coca-Cola, PepsiCo and Nestle as some of the major pollution polluters after plastic bottles, caps were found around the beaches, which led to a massive uproar on social media.
Amidst this scenario, the announcement by the beverage giant Coca-Cola about their testing of new paper bottles that are environment-friendly and sustainable is a welcome move.
They released the video of the bottle prototype created in collaboration with a Danish startup The Paper Bottle Company (Paboco). The bottle is not entirely made of paper, there will be a thin lining of plastic underneath the porous paper that would prevent the paper from soaking up the carbonated-drink, but the company assures that the bottle prototype is 100 per cent recyclable after one use.
Coca-Cola will run its first test with the innovative bottles in Hungary, before rolling it out in other countries. Coca-Cola has set a goal of producing zero waste by the year 2030. (Click here to read it on their official website)
The post on their official Twitter handle: “We’re continuing to deliver sustainable packaging solutions around the world. Our paper bottle prototype in Europe is an exciting example of innovation and partnership as we work toward our World Without Waste Goals”