Make in India: Indians making India proud

by Team Conscious Carma

Venkatesh Rao K
Refurbishing e-waste to protect the environment

Electronic Waste is emerging as serious public health and environmental issue in India. India is the “fifth-largest electronic waste producer in the world”; approximately 5.2 million tons of e-waste are generated annually and an undisclosed amount of e-waste is imported from other countries around the world.

E-waste produced in India comprises 70% of computer devices, 12% in the Telecom sector, 8% in Medical Equipment, and 7% in Electrical equipment. And as per the market survey, the reuse of Electronic Equipment waste in India is estimated at 10-15% while the rest of the E-Waste is going for Raw Material Extraction Recycling. While e-waste recycling is a source of income for many people in India, it also poses numerous health and environmental risks. More than 95% of India’s e-waste is illegally recycled by informal waste pickers called kabadiwalas or raddiwalas.

In India and other parts of the world, gold is recovered from circuit boards by bathing boards in hydrochloric and nitric acid. This poisons waterways many of which supply homes with water. Residual waste, including chemicals, is often dumped improperly in the ground leading to ecological harm. And those who extract valuable minerals from e-waste are exposed to noxious fumes that are extremely hazardous to health.


  • India is the fifth-largest electronic waste producer in the world
  • Raw material extraction by scrap dealers poses greater health and environmental hazard
  • Globally, the e-waste refurbish industry is estimated at US$12 – 15 Billion by 2021.
  • According to a market survey, the volume of the reused equipment business in India is 10-20% as compared to the new equipment sales
  • “Reuse the World” – xfurbish, an IT & enterprise product refurbish startup launched in 2020, has nearly sold 8 Crores worth of Refurbished products in India

With an objective to avoid unnecessary recycling of e-waste which poses a bigger health hazard and is not the solution when the same can be refurbished and re-used, Bangalore based Venkatesh Rao K launched Xfurbish in Indian and UAE in Jan 2020, an organised and technology-driven platform where e-waste can be sold by dealers and refurbished IT and enterprise products could be bought by the consumers. In a year’s time, Xfurbish opened its offices in Bangladesh and Nigeria and sold nearly Rs.8 Crores worth Refurbished IT & enterprise products in a year. “This is just the tip of an iceberg, there’s huge potential in this and it makes all the sense to get into this business, which is environment friendly”, says the visionary founder. Globally, the e-waste refurbish industry is estimated to reach US$12-15 Billion by 2021.

Refurbishing means reusing a computer while recycling means destroying the computer and then environmentally recycling its constituent materials. Refurbishing is preferable to recycling. because even effective recycling processes produce some waste. Refurbishing e-waste is the only responsible way to dispose of such waste.

“According to a market survey, the volume of the reused equipment business in India is 10-20% as compared to the new equipment sales. Xfurbish aims to increase this by at least 30-40% by this year-end. This will also significantly help decrease the pollution generated by recycling of the e-waste”, adds Rao.

Also, from April onwards, they have started setting up the chain of Xfurbish exclusive stores in metro cities so that customers can walk in and buy certified xfurbish products like laptops, desktops, servers, etc. and sell their old IT products at the store.

Xfurbish is not only providing the much-needed e-commerce platform but also avidly educating the individuals to reuse the electronic waste, giving them the Xfurbish protection and encouraging sellers through authorized partner program.

“Reuse the World” – Reuse instead of recycle and save the environment from e-waste.

Venkatesh Rao K

Ayush Baid
Reviving the dying arts of India at Ellementry

Employing local artisans and bringing their talent and skill in the limelight came easily to Ayush Baid, the founder of Ellementry. He has grown up seeing his father, Dileep Baid, an award-winning Indian handicraft products exporter, successfully running his business for three decades. He wanted to bring this handcrafted goodness made available to the Indian consumers too, which is how the brand was born.

Ellementry, a three-year-old Indian lifestyle brand, specializes in sustainable tableware, furniture and accessories which are handcrafted traditionally, but are contemporary in their avatar and are borne out of responsible actions.

With their in-house terracotta, papier-mâché, and ceramic units, the brand is not just providing a means of survival to local Indian artists but also ensuring that the artisans pass on the art form to younger generations, thereby reviving the dying arts of India.

Within a short span of three years, the brand has opened five stores across India and is looking at making Ellementry a household name in the World of exquisite lifestyle products.

“Ellementry has created a space that allows local artisans to flourish. I feel elated in sharing that today we are providing full-time employment to more than 4,000 artisans, who were earlier unable to make a healthy living with the income that the art generated. With Ellementry, we are trying to re-contextualise Indian craft for contemporary living and put the craftsman at the forefront. We are working with the same artisans and their new generation working for our parent company”

Ayush Baid

Zulfi Azad
Creating markets globally for Indian and Overseas brands

For the past ten years, Zulfi Azad, Director, Plan Media, is successfully creating markets worldwide for his clients in India, Africa, UAE, the USA and UK. His continuous and long-lasting efforts have been recognized very well by the media and is being awarded the ‘Zee Young Achiever’s Award’, ‘PRAGYA Success Story Award’ and many other such awards.

“African countries, especially Nigeria, is the first choice in terms of entrepreneurship but when it comes to sales conversion they have to struggle a lot for their existence. Similar is the case with the UAE market. It has the second-largest economy (among Arab Countries after Saudi Arabia) but it lacks in fulfilling customer’s expectations and creating brand strategy at the local and global level”, says Zulfi. He has been working with various industry segments, from lifestyle to engineering, wellness to insurance, etc and has transformed them into well-known entities locally as well as globally.

Sheer hard work coupled with innovative and out of the box ideas has made Zulfi the face of branding and positioning in the international market. He has played an important role in generating revenues and goodwill for all the companies he has worked within, India and abroad.

“African countries, especially Nigeria, is the first choice in terms of entrepreneurship but when it comes to sales conversion they have to struggle a lot for their existence. Similar is the case with the UAE market. It has the second-largest economy (among Arab Countries after Saudi Arabia) but it lacks in fulfilling customer’s expectations and creating brand strategy at the local and global level”

Zulfi Azad

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